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220: What You Should Include in Your Email Newsletters

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email) Do you email your blog readers regularly? Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t …more

The post 220: What You Should Include in Your Email Newsletters appeared first on ProBlogger.

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How to Boost Sales by Accomodating the Needs of Mobile Users

You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue. All too often I see businesses drastically slash their prices or run other insane promotions, that aren’t profitable, just to get more sales. Don’t get me wrong. I’m definitely an advocate for running promotional campaigns. It’s  [click to continue…]

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Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and […]

The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog – TopRank®.

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Smarter Career Choices #3: Solve for the Global Maxima!

Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. The lesson is about the limitation of optimizing for a local maxima, usually in a silo. […]

Smarter Career Choices #3: Solve for the Global Maxima! is a post from: Occam's Razor by Avinash Kaushik

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5 Outdated Content Marketing Tactics (And What to Do Instead)

Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of […]

The post 5 Outdated Content Marketing Tactics (And What to Do Instead) appeared first on Online Marketing Blog – TopRank®.

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5 Examples of Influencer Marketing in Action Across the Full Customer Journey

Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a […]

The post 5 Examples of Influencer Marketing in Action Across the Full Customer Journey appeared first on Online Marketing Blog – TopRank®.

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Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it

In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video to see where the mistake was made and get some free advice on how to keep the conversation going with your customers

The post Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it appeared first on MarketingExperiments.

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How to Use Lists Effectively in Your Blog Posts

I expect you’re already familiar with the ‘list post’. Even if you’ve never written one, you’ll have read plenty – such as Nicole Avery’s recent post on 5 Tips to Help You Consume Content More Productively. Some sites, including List 25, publish nothing but list posts. But lists can be useful …more

The post How to Use Lists Effectively in Your Blog Posts appeared first on ProBlogger.

      
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How Employee Engagement Helps Drive the Success of Your Marketing Efforts

As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course, when employees aren’t engaged, they’re […]

The post How Employee Engagement Helps Drive the Success of Your Marketing Efforts appeared first on Online Marketing Blog – TopRank®.

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