Your Landing Page Needs an Ultimate Reason to Maximize Conversion

Your landing page's value proposition is an ultimate reason — the offer must make customers reach 4 specific conclusions in their mind: 1. I want it. 2. I can’t get it (exactly like this) anywhere else. 3. I understand it. 4. I believe it. If it doesn't, you are losing conversions. See how to determine if you're giving an ultimate reason in this post, written live from MarketingSherpa Summit 2017.

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How to Create Content People Will Still Remember in 5 Years’ Time

What the heck happened? You had a brilliant idea for your blog. You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable. You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece. So when you laid down(...)

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New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers

Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and [...]

The post New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers appeared first on Online Marketing Blog - TopRank®.

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Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs

As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form.   As you can imagine, how well marketers execute their campaigns varies quite a bit. Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.” As you can see, a fairly small  [click to continue...]

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3 Email List Building Techniques You Need To Use in 2017

This is a guest contribution from Jawad Khan. If you’re serious about blogging, I’m sure you’re already building an email list (or planning to do so) Since you’re a Problogger reader, I’m also assuming your knowledge and expertise in blogging is significantly higher than most newbies. So you’re well-aware that ...more

The post 3 Email List Building Techniques You Need To Use in 2017 appeared first on ProBlogger.

      

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Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again

Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. You want to publish with a steady cadence to keep your audience satisfied. But you know that filler won’t do—it’s got to be quality and quantity. Great content is no accident. [...]

The post Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again appeared first on Online Marketing Blog - TopRank®.

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5 Steps to Creating a Productive Blogging To Do List

I have always been a to do list writer, but I haven’t always used a to do list productively. See if any of the following sound familiar, you: Write things on your to do list after you have done them, just so you can cross them off. Add so much on your ...more

The post 5 Steps to Creating a Productive Blogging To Do List appeared first on ProBlogger.

      

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What’s Next for Twitter? Social Domination or Eminent Failure?

Despite recent improvements to user experience and platform flexibility, the struggle to retain and attract new users—and grow revenue—is still real for Twitter. And, unfortunately, these may be the least of the platform’s worries these days. From widespread trolling and harassment to simply having a confusing interface, Twitter is drawing criticism for nearly every aspect [...]

The post What’s Next for Twitter? Social Domination or Eminent Failure? appeared first on Online Marketing Blog - TopRank®.

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Live from MarketingSherpa Summit 2017: When is a click more important than a purchase?

Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is just one of the lessons we were reminded of during the MarketingSherpa Summit 2017 Email Messaging Workshop.

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