Online PR News – 24-May-2017 – ASA Insurance has released the results of a recent study to find the best traffic apps for drivers. Many drivers face traffic on a daily basis said ASA Vice President Creed Anderson, so we wanted to help our customers find the best possible app to help reduce both stress and accidents. Most people have accepted that traffic is going to be part of the daily grind, but with these apps, it doesn’t have to be!
The best app turned out to be Waze, which provides up to date traffic data as well as provide directions. An amazing function of Waze is that it records your driving data; speed, your route, etc, and shares it with other Waze users as it shares their data with you. The purpose of this data sharing is so that users can work together to get around traffic. Another exciting feature of Waze is that it makes navigating a game! You can even chat with other users and create your own Avatar, not while driving of course, only after you have safely pulled over. As a bonus this app can even let you know where an open parking space is located!
The Google Maps traffic app also rates very highly with the ASA staff. Like any Google product, this app hits the high bar, said data specialist Diane Anderson. What the ASA staff liked most about the Google app was that it works in conjunction with Google Maps and so has access to a wealth of data and can quickly reroute drivers around traffic. It also doubles as a GPS, and of course has all those other features (such as being able to book a restaurant) that makes traveling so much easier.
The third of the three best traffic apps found by ASA is INRIX, a free app that is simple and loaded with cool technology. It’s operated by the same cloud platform that is found in the dashboards of luxury autos like Porsche and BMW. It both predicts future traffic conditions and calculates the amount of time your journey will take based on current traffic conditions. It’s even smart enough to calculate how long your journey would take if you waited awhile. One feature that it has that the other two apps don’t is that it learns and memorizes your preferences to give you a customized route based on your unique habits.
These apps can really take the sting out of traffic jams said Creed Anderson, but please remember only to use them when you are safely pulled over or let one of your passengers use it; never when you are driving!
“These apps can really take the sting out of traffic jams said Creed Anderson, but please remember only to use them when you are safely pulled over or let one of your passengers use it; never when you are driving!”
The complete website builder platform is now available for purchase.
Online PR News – 24-May-2017 – Ucraft, the next generation drag-and-drop website builder, has just launched a White Label website builder solution. This platform is a perfect fit for designers, freelancers, agencies or anyone else who wants to enter the website builder business or create websites for their clients. With Ucrafts White Label you get a comprehensive website builder platform to use as your own.
The White Label website builder is not branded, so you can add your own logo and website templates, and promote it as your own service. Since the website builder is drag-and-drop-based and no coding is needed in order to build a website, the platform is easy to use and suitable for both professionals and beginners. To top it all off, there are more than 15 third-party integrations that will ensure you have all the features necessary to create a professionally looking website.
“We are thrilled to start this new chapter on Ucrafts journey. With the White Label solution more people will be able to enter the world of website building and even start their own business. Ucraft website builder was made with love and we want to make it possible for others to utilize our platform and change the way they do business,” – Gev Balyan, Founder and CEO of Ucraft.
With Ucrafts White Label you get much more than just a website builder. Aside from everything mentioned above, we will also provide you with: Hosting on Google Cloudrn; The possibility to become a domain re-seller; An admin dashboard; Multiple payment gateways: Braintree, Paypal, Bitcoin, Apple PayrnRest API; A dedicated account manager; The option to add an eCommerce platform.
About the company:
For more information please visit this: http://www.ucraft.com/whitelabel or contact Ucraft via email: email@example.com
Do you like to binge-watch a TV series?
I don’t do it often. Hardly ever, in fact. But yep, I’ve done it before. For me, it’s one of life’s simple pleasures.
Every once in awhile, I’ll find a series totally “binge-worthy.”
It can make you a little crazy, especially if you spend the better part of the night glued to the TV.
But it’s pretty friggin’ enjoyable.
One series in particular that’s binge-worthy is HBO’s Silicon Valley.
If you’re unfamiliar, it’s about a team of young IT entrepreneurs who launch a startup called Pied Piper.
The show chronicles their successes and failures along the way.
It’s super funny and perfect if you’re at all entrepreneurially inclined or just like to geek out on tech.
But I also think there are some golden lessons digital marketers can take away from the show.
After all, even though it’s a comedy series with some wacked out episodes, it does have a lot of truth in it.
I’ve spent a lot of time in Silicon Valley, so I can relate to what’s going on in the show.
The show is legit.
Whether you’ve been at it for years or are new to the game, you can learn something that’s practical, even from a comedy like this one.
Here are 10 lessons to be had from HBO’s Silicon Valley.
1. Being flexible is a huge asset
You’ve probably heard the statistic that eight out of 10 businesses fail within 18 months.
While this stat is debatable (The US Bureau of Labor Statistics reports 50% of all new businesses make it to their fifth year and one third make it to their tenth year), many businesses do in fact fail.
But if you’re flexible and nimble, you can switch up your game plan to account for change and unexpected curveballs along the way.
In the show, the team’s initial idea was to create a music app for songwriters to ensure they weren’t infringing on any copyrights.
But after getting feedback, they quickly realized this idea wasn’t going to fly.
What did they do?
They took a completely different approach and developed a “compression cloud” solution, widening their demographic significantly.
Just like in the show, adaptability in business is incredibly important in real life.
It’s not always who’s the smartest or who has the most financial backing.
Sometimes, success comes to those who are most able to adapt to change, making the necessary adjustments.
If it’s clear a particular digital marketing technique isn’t working, you may need to change your direction to get the results you’re looking for.
2. Don’t burn bridges or make enemies
Erlich Bachman is a funny guy.
But he’s also quite crude at times.
He has a bad habit of pissing off venture capital firms and thus missing out on valuable funding opportunities.
As a business owner or a marketer, you definitely don’t want to do that.
Relationships are huge.
In many cases, your relationships (or lack thereof) can make or break you.
Don’t take them for granted.
Always make an effort to remain professional even if you don’t always see eye to eye with everyone.
Even if your colleagues’ ideas completely suck, don’t bash them for it.
Instead, conduct yourself with tact.
3. Don’t overlook legalities
We live in an extremely litigation-happy world.
You see it in Silicon Valley—the show and the real thing.
Thankfully, there’s this guy:
He’s very uncool, but he knows how to keep the startup from getting screwed over by lawyers.
And it’s a good thing because “there are over 100 million cases filed in US state courts every year.”
Law is a recurring theme in Silicon Valley, especially as it pertains to intellectual property.
When it comes to digital marketing, you’ll want to have some basic knowledge of branding and trademark law to ensure you’re not overstepping your boundaries or infringing on anyone’s brand identity.
Check out this resource from Branding Strategy Insider for more details on this.
4. Be careful of shameless publicity
There’s an old saying that “any publicity is good publicity.”
But this isn’t always the case.
At one point, Erlich tries to shamelessly generate publicity for himself and Pied Piper.
In the process, he blows through massive wads of cash, nearly ruining the company.
The point is be careful about how your brand is depicted and with whom you choose to align your brand.
And let’s be honest.
It’s not all that difficult to tarnish your brand’s reputation.
Between review sites and social media, a few unsavory comments can quickly bring the walls crumbling down.
Although you can’t totally control how the public perceives your brand, try to stay away from stupid publicity stunts that may do more harm than good.
5. Building a brand is a process
If I’ve learned anything during my time as an entrepreneur, it’s that patience is a huge benefit.
We live in a microwave culture, where instant gratification has become the norm.
And many marketers get frustrated and disillusioned when they don’t see overnight success.
But it doesn’t work like that with branding.
It takes time. Sometimes, it takes several years for any noticeable results to emerge.
In Silicon Valley, the team goes through a lot of twists and turns before Pied Piper becomes a household name.
So, a big part of making it is simply staying the course.
You need to have the mental fortitude to keep moving along and take it step by step.
But the thing I love about branding is the snowball effect, when a brand keeps getting bigger and bigger with time.
While your brand equity may be next to nothing initially, it keeps growing to the point of explosion.
Understanding that branding is a process that takes time should help sustain you when things seem bleak and you’re tempted to give up.
6. Embrace mistakes (but learn from them)
I absolutely love this quote from Nobel Prize winner Frank Wilczek:
If you don’t make mistakes, you’re not working on hard enough problems. And that’s a big mistake.
This simply means that mistakes are an inevitable part of making progress.
I’ve learned not to beat myself up too badly if I botch something or even flat out make a stupid mistake.
I just chalk it up to progress.
In Silicon Valley, people make mistakes all the time, but they always work to get past them.
In digital marketing, you’re likely to make plenty of mistakes along the way.
I know I did (and still do).
But as long as you’re genuinely learning from your mistakes and utilizing that knowledge to improve, you should be good to go.|9d11824b201b21c7d3c4e89566694239|
Working hard and having a strong work ethic is good and all.
But it shouldn’t come at the cost of your own personal well-being.
I know this all too well because I have workaholic tendencies.
In the show, Richard explains to his doctor that he’s been having night sweats induced by stress.
The doctor explains that this can be a precursor to bed-wetting, which is never a good thing.
It’s quite embarrassing.
Try not to allow yourself to get overwhelmed with your marketing activities.
Strive to find a healthy work/life balance, and recharge your batteries from time to time.
This will make you more effective in your marketing, and you won’t have to worry about being an adult who wets the bed.|b72577bb0f36a7ef4a8ed772cb0ffd02|
It’s easy to get distracted in business and marketing.
There are always new techniques and tactics that can distract you from what you’re good at and what’s really working.
For instance, at some point in the show, the team is forced to work on a non-core product, which ended up being a major distraction.
In turn, this created a road block on their path to success.
I’m not saying you shouldn’t experiment, but it’s important to focus on your strengths and not lose sight of the ultimate goal.|a5cc3dbca459e2f09341936468cbe2bb|
At one point, Gavin Belson, CEO of a competing company, presents company’s new product Nucleus, which ends up being a complete disaster.
This serves as a reminder that quality should always be of the utmost importance.
You want to put in enough time and energy to ensure your audience is getting the best possible experience.
Whether it’s creating blog content or running your social media campaign, it’s better to focus on quality over quantity.
Taking shortcuts is never the way to go.|a141427599680c06a162c33c8894c688|
If you’re assembling a marketing team, you need to go about it the right way.
Don’t carelessly choose someone without ensuring they’ve got the chops and will mesh with your culture.
A bad hire can kill your vibe and stall your progress.
In the long run, this can also put a damper on morale and be disruptive to team chemistry.
For tips on hiring and creating an awesome team, I suggest reading this article from Wired.|01166bc49cff9224b9cf07140b224177|
Although Silicon Valley is a comedy, there are many lessons that can be applied to digital marketing and business in general.
In fact, I feel a lot of wisdom can be extracted from this show.
Whether it’s learning to adapt in an ever-changing marketing world, learning from your mistakes, or simply refraining from being a douchebag, the lessons from Silicon Valley can make you a better digital marketer in many ways.
Can you think of any other business- or marketing-related takeaways from the show?
Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments.
The customer expectations for content marketing experiences are no different. In fact, a recent study by Kampyle found that 87% of customers think brands need to put more effort into providing a consistent experience.
So now that you’ve prepped for your content marketing journey by diving into our first eBook, In-Flight Content Guide: Prepping for Your Content Marketing Expedition, it’s time to create a great experience.
To help set you down the path to creating a great “in-flight”content experience for your customers, TopRank Marketing and Content Marketing Institute have partnered to bring you yet another go-to-guide from some of the brilliant minds speaking at Content Marketing World in September.
Feel free to get up and stretch your legs as we expect a smooth flight ahead. Then buckle up and get ready for our second of three eBooks titled: In-flight Content Guide: Creating a Memorable Content Experience where our content crew shares their top tips for creating a great content experience.
For this edition, we offer a big thank you to the content marketing experts that contributed including: Ann Handley, Doug Kessler, Wil Reynolds, Michael Brenner, Ian Cleary, Jay Baer, Matt Heinz, Ardath Albee, Carla Johnson, Jillian Hillard, Ahava Leibtag and Scott Berinato.
Share Insights From Our Content Crew Members
If you’d like to share tips from your favorite crew members, simply click below to tweet!
Slow your publishing process to ensure content is as valuable as it could be. @marketingprofs
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A great experience starts with disrupting expectations. @CarlaJohnson
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Spend time with people in your target audience to make better content experiences @dougkessler
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Uncover audience questions and use them in content to improve site rankings. @wilreynolds
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A great content experience starts with a story. @BrennerMichael
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Visual communication helps create great content experiences for your audience. @scottberinato
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Content can be found anywhere, but good content is read. @JillianHillard
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Before you create content, write down the problem you are solving for them (Purpose). @jaybaer
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Make the audience the hero of the story you’re telling. @ardath421
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In content creation, when you share ‘what to do’, think also about ‘how to do’. @IanCleary
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Create interactive content to get your audience directly engaged. @HeinzMarketing
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Ask your audience what type of content is most helpful to create great experiences. @ahaval
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Stay tuned for the final eBook in our series, the In-Flight Content Guide: Making the Most of Your Content Journey.
To connect with this content marketing crew of experts in person, be sure to check out the agenda for the 2017 |ae2594c8d4704178654bf1c75fbcb3ad|.
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© Online Marketing Blog – TopRank®, 2017. |
CMWorld In-Flight Content Guide: Creating a Memorable Content Experience | http://www.toprankblog.com
The post CMWorld In-Flight Content Guide: Creating a Memorable Content Experience appeared first on Online Marketing Blog – TopRank®.
This is a guest post by Cathy Tibbles of WPBarista
Recently a lot of warning bells were sounding around the internet because of some changes to the Amazon Associates program. Looking at Problogger’s experience and the success of several other bloggers using affiliate sales, this post will take you through the importance of using Amazon Associates (or deciding if it’s right for you); and how to keep your account open and funds within your grasp.|2a0b525c70f878a7e1aa9793b5b27227|
Affiliate marketing is earning income by referring products to your readers. When they purchase your recommended products, it generates a commission payment for you.
To earn affiliate income, two things must be true:
- you must have earned some credibility and trust with your reader
- the item must be in some way relevant to the reader
Over the last 13 years, Darren has reported $600,000 from Amazon affiliates alone! Smart Passive Income reported $94,824 in affiliate income for the month of January 2017. Google can provide a healthy list of monthly income reports if you’re interested in more; but keep in mind that those reports are from a small section of the blogging community that reports their income. My guess is a disproportionately high number of them are blogs earning over $1000/month.
If you want to create an affiliate marketing income stream, one of the best run-throughs is right here on Problogger – Podcast Episode 51.
The main reason bloggers prefer Amazon’s affiliate program is because it is so well known. Easily recognised companies have a higher perceived trust value to our readers, and we all know that more trust equals more sales.
The downside is the often lower ticket items coupled with lower commission fees. To find out if Amazon Associates is the right affiliate company for you, see Darren’s Pros & Cons list in this post.
That brings us to point number two in our research – what on earth happened to make Amazon the ‘bad guy’ overnight?|50671c4487b7214858d3b4bbf1ab88bb|
Amazon Associates, the name of their affiliate program, is chock-full of legal jargon and difficult to understand. So I took apart the interesting (read: controversial) parts of the Operating Agreement and contacted Amazon directly for clarification.
Before we get into the consequences, let’s look at what actions are worthy of these consequences, shall we?
- Of course there are a bunch of regular things – don’t display their Special Links (affiliate links) on any site with illegal or inappropriate (R rated) content; don’t artificially boost clicks or impressions, and don’t generally be sneaky, crooked or malicious. Fair enough.
- This is the part everyone is up in arms about:
“6. You will not engage in any promotional, marketing, or other advertising activities… in connection with… the Program, that are not expressly permitted under the Operating Agreement… For example, you will not engage in any promotional, marketing, or other advertising activities in any offline manner, including … email or attachment to email…”
*Emphasis mine. More on this below.
- Every blogger using Amazon Special Links, must display this:
“We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.”
- You may not use a link shortening service. They further go on to say that you can’t cloak, redirect or in any way obscure the link. I don’t know about you, but I have a ton of affiliate links that are organised with link shorteners to make it easier to link to! This is a no-no. In fact, the Operating Agreement says that you cannot use your own links in any way – you must use their supplied images, their links and their ‘code’.
- If you currently have posts or sidebars that pop-up, or any popup at all, they cannot contain any Amazon Special Link.And what dire consequences will Amazon level at you?
>>> Immediate account closure and forfeiture of all earned funds.<<<
If you violate this Agreement… then, in addition to any other rights or remedies available to us, we reserve the right to withhold… any and all fees otherwise payable to you under this Agreement, whether or not directly related to such violation.
Yes, that says you will forfeit your fees, whether or not they are directly related to the particular infraction. I’m guessing even the rebels among us are motivated to stay in line, at least until we find new affiliate companies.
Now, let me take a moment to tell you why #2 above impacts 99% of bloggers …|e6af419405f3dcd921758364fcb9759a|
Do you use feeds? Are you familiar with that glorious machine-readable version of your blog that lets us download your blogs and read at our leisure. We use our own favorite feed reader like Feedly or Bloglovin.
Whether you know this or not, your feed (in WordPress) is always available and anyone can access it.
Go to yourblog.com/feed and you can see a bunch of awful looking code-stuff. That, my friends, is your feed!
Another very common use of the feed, is to attach it to a mass email provider – like Mailchimp or Convertkit – and send your posts automatically to subscribers. Do you see where I’m going with this?
If you link to Amazon Special Links within your posts and you serve your feed via email, you are violating the Operating Agreement.
Promoting your Special Links in blog posts and blog posts via email have to be pretty much the same thing, right? That’s what I thought… so I asked Amazon. Here is Cody, the service representative’s reply:
“Associate links can only be used on approved websites and are not permitted to be used in e-mails, newsletters or in any off-line manner. Sending links via email will cause your Associates Account to be shut down indefinitely.”
Um. I guess they take a different view.
So. Emails are out.
Let’s talk about maintaining delivery of your posts to subscribers’ emails, and somehow keeping Amazon happy at the same time.
- Move all Special Links to the bottom of posts in a “Shop This Post” area.
- Change your emails to send excerpts only. This can be done either in your settings, or in your email program.
The downside is that you’ll need to edit each post! Uggg.|88c5a7eda0731cd02f18bae07631e2d9|
- For WordPress users, install this plugin (disclosure: happens to be mine!) and it will automatically change all links (in the feed only) to point to your site.
(Cathy’s plugin has been screened by ProBlogger’s own developer)
Downside – The reader will expect to be taken to Amazon, and instead will be redirected back to the post, where they can click again to purchase.
Two steps is not ideal, but at least you don’t have to edit each post, and you’re not in violation of the program.
And… like anytime our income is threatened, it’s a good idea to review your income streams and diversify!
Cathy Tibbles is the founder of WordPress Barista – your geeky girlfriends partnering with bloggers to take care of the technical aspects of blogging.
The post Don’t Lose your Funds to Amazon – How to Stay Within The Operating Agreement appeared first on ProBlogger.
Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey.
However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social Media Examiner’s 2016 industry report, 90% of marketers say social media is important to their business. However, just 41% say they’re able to measure the ROI of their social activities.
As any successful marketer will tell you, the road to success begins by physically documenting your strategy. As for what needs to be included, below you’ll find some essential elements to consider.
#1 – Your brand’s value proposition.
The first step in building a successful social media marketing strategy is defining the value your brand brings to your social media audiences. Why? Because if you can’t define the value, you certainly won’t be able to show any value.
Ask yourself: Why would someone follow or engage with me on social? What do I want my followers to know about my brand? What value can I bring to my audience through content and engagement on social? Then craft a simple mission statement of sorts, and use that to help guide the rest of your strategy development.
If you can’t define the value, you certainly won’t be able to show any value. #socialmediamarketing
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Simply put, there can be no strategy if there’s no end goal. Your objectives are the foundation of your strategy, guiding every decision and tactic that comes next.
Use the goals outlined in your overall digital marketing strategy as a starting point. This will allow you create social-specific goals that help contribute to the larger marketing mission. Whether you want to increase your number of followers, boost referral traffic to your website, foster engagement or drive more conversions, set goals that can be measured. In addition, consider setting benchmark goals so you can gauge the success of your efforts as you go and make improvements as needed.|946ace84552de77e9121f27ba844be68|
The success of your social media marketing efforts hinges on your ability to empathize and connect with your target audience. As a result, you need to understand their motivations, pain points, and content interests and needs.
Dig into website and social platform analytics, and talk with your sales team to uncover key customer insights and characteristics. Then use what you find to develop a customer persona—which is a general representation of who your target customer/follower is.
Your success hinges on your ability to empathize & connect w/ your audience. #socialmedia
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Each social media platform offers a little something unique. As a result, many marketers may be tempted to design strategy that includes a presence on every platform. But—as with most things in the digital marketing world—quality over quantity is definitely a good rule of thumb.
While you’re compiling audience research to create your personas, find out what channels are driving the most website traffic and on-page engagement (i.e. time on page or pages per visit), and inciting the most engagement on the platform itself (i.e. comments, likes and shares). In addition, do some competitive research to learn where your fiercest competitors are spending their time on social media and the type of engagement they’re getting. This research will allow you get a look at your internal and competitive landscape, and help you prioritize and triage your efforts.
Finally, look back at the objectives you outlined to determine which platforms are best suited for helping you reach those goals. For example, if one of your social media marketing goals is to attract or recruit new talent, a visual platform like Instagram is the perfect place to show off your company’s amazing workplace culture. On the other hand, if your goal is fostering engagement through discussion, Facebook may be a must-have platform within your mix.|1637a05597014f138afb4b7560a0437e|
In today’s social media landscape, simply sharing links to your company website or blog with a bit of text will not drive your objectives. Your followers want and expect more from you.
Use all the aforementioned elements to guide the creation of a content plan that includes the appropriate mix of images, videos, links and discussion starters tailored to each platform.|fdcf6c9ff1fd380a7cf3d4b94882a4c3|
Maintaining a consistent presence on your social channels is vital to the success of your marketing efforts. If you disappear for long periods of time, it’s easy for your audience to forget about you—and can prove more difficult to build engagement back up. Similarly, over-posting can be an annoyance, and cause your audience to turn away. So, your ultimate goal is to be a regular fixture in news feeds, but not overwhelm your audience.
Develop a daily, weekly or monthly plan or schedule that details:
- Who is responsible for posting or monitoring your social media feeds
- When the content is being shared (i.e. dates and times)
- Where the content is being shared (i.e. Facebook, Twitter, LinkedIn, etc.)
- What content is being shared (i.e. website link, curated content, image, video, etc.)
- How you’ll be sharing content (i.e. live tweeting at an event; native vs. using a social media management tool to schedule in advance)
Maintaining a consistent presence on your channels is vital to success. #socialmediamarketing
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Measurement and data analysis are vital to any strategic initiative, providing you with the insights you need to continually refine your approach and ultimately prove ROI.
Outline the specific analytics tools and metrics you’ll use to gauge success—both on (native engagement) and off (your website) social platforms. For example, if one of your goals is to drive more website traffic through social channels, Google Analytics or your preferred analytics platform will be a critical tool to include. As for measurement, some of the metrics you’ll want to look at include time on page, number of pages per visit and assisted conversions.|4ccbd4a585b0a930019df9c33d94e9d7|
If you want to achieve social media success, the importance of authenticity cannot be overstated. The beauty of social media is that you have the opportunity to show your audience who you are, not just what you sell.
Develop a brand voice that brings a human element and some personality to your social media pages. Lose the jargon or sales pitch, and talk to people on their level.
The importance of authenticity cannot be overstated. #socialmediamarketing
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If you’re looking for a few more resources to get your social media marketing strategy on-track, take a gander at some of these other helpful posts:
- A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet
- Social Media Marketing Checklist: 16 Common Mistakes to Avoid
- 8 Important Questions Your Social Media Marketing Strategy Must Answer
What is your biggest social media challenge? Tell us in the comments section below.
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© Online Marketing Blog – TopRank®, 2017. |
8 Fundamental Elements of a Successful Social Media Marketing Strategy | http://www.toprankblog.com
The post 8 Fundamental Elements of a Successful Social Media Marketing Strategy appeared first on Online Marketing Blog – TopRank®.
New type of urgent care and therapy center fills a critical gap for quality, non-emergency health services for local patients, businesses, and their employees
Online PR News – 22-May-2017 – As many people already know too well, the US healthcare industry has many hurdles to overcome. Complexity, high costs, and a lot of restrictions exist for patients, especially when you or a family member needs to be seen. Additionally, a large degree of uncertainty exists regarding what the future holds, and how it will affect patient access, coverage and cost outlays.
Enter Agile Urgent Care. This new Secaucus health care center opened its doors today, May 22nd. Agile Urgent Care fills a major gap in the local health care market, by offering high quality Adult Care, Pediatric Care, Occupational Medicine and Physical Therapy services, at affordable rates.
The facility is located at 20 Meadowlands Parkway in Secaucus, near several major highways and mass transportation.
We have built Agile Urgent Care from the ground up, and it is a great looking facility, with a modern, friendly environment, stated Raj Shah, CEO and founder. Our goal is to create a natural extension of your favorite physicians office, but we will be open seven days a week, and have evening hours as well.
Agile Urgent Care wants to provide its patients with healthcare that fits. Whether you are young, or just young at heart, regardless of what your insurance plan is, whenever you need care that does not require a hospital stay or emergency room visit, and when you cant wait to see a physician, even without an appointment, Agile Urgent Care will be there for you. The facility has an X-ray machine, an EKG machine, and on-site lab, in order to make things more simple, as well as cost and time-effective for patients. Additionally, there will always be an experienced physician on staff.
Agile just had its grand opening ceremony on May 21. Agile Urgent Care will be happy to meet with prospective patients, small business decision makers, and physicians who wish to schedule a tour of the facilities.
About Agile Urgent Care
In 2017, Agile Urgent Care was founded for a number of important reasons:
– To create a new health care alternative, offering the quality of a primary care physicians office, but with a greater level of flexibility and affordability
The company is privately held, with headquarters in Secaucus, NJ.
Routines. We all have them. Some we follow dailyconsciously. Others we follow on a subconscious level, unaware of them.
Whatever they are, routines are incredibly powerful.
Over a span of time, the right routines can be key contributors to both our personal and business successes.
If youve read any of Tim Ferriss books or listened to his podcast, you know hes a staunch supporter of routines.
In his most recent book, Tools of Titans, Tim discusses some of his personal morning routines, e.g., making his bed, meditating, and journaling.
He feels doing these things enables him to operate at a higher level and be more efficient and productive.
And you know what?
I totally agree!
Routines can be a huge help for boosting many different areas of your business, especially your digital marketing.
Developing certain routines has helped me get ahead, and Ive even shared what a day of my life typically looks like.
Heres a snippet:
Of course, that was back in 2011, and Ive modified things a bit.
But the point is that creating and following an effective digital marketing routine can have a tremendous impact on all aspects of your business.
In this post, Id like to provide you with an outline of tasks I recommend you work into your daily routine. They will help you generate up to 40% more new leads each week.
And dont worry, the time commitment is minimal—roughly one hour.
But when done on a consistent basis, this routine will significantly increase your lead generation.
Lets get to it.
The correlation between leads and sales
First, Id like to briefly explain why effective lead generation is so important.
I probably sound like Captain Obvious by saying that leads are important, but I found some interesting statistics that paint a clearer picture of the exact correlation between leads and sales.
Heres a screenshot from a HubSpot article:
And heres a graph that illustrates how sales increase along with the volume of leads:
Notice on the far right side that 28% of companies with over a billion dollars in annual revenue generate over 10,000 leads per month?
Now look on the other end of the spectrum on the far left-hand side.
The overwhelming majority of companies (82%) with less than $250k in annual revenue generate 100 or fewer leads per month.
Thats not a coincidence.
The lesson here is get quality leads, and the sales will come.
Which areas should you focus on?
So youve got one hour to devote to digital marketing.
How do you decide where to place your effort?
As you probably already know, I hardly use any strategies at random.
I prefer to base my tactics on cold, hard data.
That’s why I think its smart to examine which lead sources are the most beneficial.
According to another study from HubSpot, the top three lead sources across the board are:
Besides a variety of techniques that fall under other, its clear that these bring the most leads.
Based on this data and my own experience, heres how I suggest you spend the one-hour block of time you devote to boosting your lead generation.
Updating social media (15 minutes)
More specifically, spend roughly 15 minutes updating your accounts.
When it comes to posting, it’ll depend on the social platform.
For instance, most experts agree one post per day on Facebook is plenty.
However, tweeting 15 times per day on Twitter is quite acceptable for most brands.
If youre uncertain just how much you should post, check out this post from CoSchedule.
It takes data from 10 separate studies to explain the ideal social media content volume.
Im not saying you need to follow it to a T, but it should provide you with a general baseline.
Since youll want to update multiple times a day on certain networks, such as Twitter, I recommend batchingthe process of taking care of your days work in one sitting.
In fact, batching is a scientifically-backed method for increasing efficiency, which I practice on a regular basis.
For instance, you can auto-post across several networks like its nothing.
You can even auto-schedule days or weeks in advance.
Engaging on social media (5 minutes)
The second part of your social media session should be spent on engaging with your audience.
I find this to be less time-consuming than updating, and it can usually be done in around five minutes, assuming youre not a massive brand with a huge following.
Spend this time responding to comments, leaving a comment or two, and generally interacting with your audience.
Perform SEO research (20 minutes)
Now, lets tackle SEO.
I dont think I need to tell you how important having a presence in search engines is.
If you need a reminder, consider this:
- 93% of online experiences begin with a search engine.
- 81% of people perform some type of online research before making a large purchase.
- 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
Time spent on SEO is time well spent.
But which specific SEO tasks should you focus on?
Heres what I suggest.
Sound keyword research is still very much integral to effective SEO.
Although keywords dont play as big of a role as they used to (remember when good ol fashioned keyword stuffing could help you rise to the top?), theyre still important.
I like to conduct brief keyword research sessions, where I look for opportunities and take note of anything that looks promising.
I can quickly reference those keywords later, when Im writing a blog post and deciding on phrases to use in titles, meta descriptions, and so on.
More specifically, I like to target long-tail keyword phrases.
Long-tail phrases not only make it easier to rank but also have higher conversion rates.
For a comprehensive guide on long-tail search, check out this post I wrote on NeilPatel.com.
Analyze your SEO
I think we can all agree theres an inherent level of instability to SEO.
Its perpetually in flux.
For this reason, you should constantly keep tabs on the current state of your sites SEO.
Consistent analysis will help you identify trends and patterns that can be quite useful.
This could be something as basic as determining which keywords are bringing in the most traffic or something as complex as analyzing your link profile to spot unsavory links to disavow.
It really depends.
Of course, youll need the right tools to properly analyze SEO.
For an overview of popular tools, refer to this post from HubSpot.
Im also really big on using Google Search Console.
If youre unfamiliar with how it works or how to use it, just read this post I wrote.
Keeping tabs on SEO in this way will help you correct mistakes early on and capitalize on key opportunities.
Email (20 minutes)
Last but not least, theres email.
Some of you may find it strange I included this considering its pretty antiquated.
But all I care about is results.
As long as a tactic generates leads, its worth my attention.
And the bottom line is that email marketing gets results as long as you do it right.
Just check out these stats:
So devote the last 20 minutes to email.
Its way too easy to get sucked into the black hole of email, wasting time on useless messages, marketing spam, or unnecessary chit-chat.
I get a ton of email, so I have to prioritize my time and energy when I attend to it.
With that being said, here are some tasks and activities youll want to engage in:
- Writing email blasts – The ideal frequency varies, but 17% of companies are sending 4 – 5 emails a month to their contacts, 8% 6-8 times, and 8% more than 8 times a month.
- Researching ideas for potential email topics
- Managing email distribution
- Analyzing your email marketing strategy (e.g., examining churn, why people are unsubscribing, your click-through rate, etc.)
- Making adjustments where theyre needed.
Routines are important.
Developing a practical and tactical digital marketing routine can be your ticket to generating a high volume of leads that can take your business to the next level.
In fact, following this specific formula could very well help you bring in 40% more new leads each week.
Doing so will enable you to maximize your effort and accomplish more with a nominal time investment.
But heres the thing.
You need to stick with it. This is super important!
To see real success requires that you follow this routine pretty much on a daily basis.
Not that you need to become a workaholic, but consistency is key here.
Do you follow any certain routines to optimize your marketing?
Fort Myers Title Company, Title Junction released their new online videos that’ll assist clients with understanding and resources in the real estate industry.
Online PR News – 22-May-2017 – The goal at Title Junction, a company that can help provide homeowners with title insurance protection, is to educate its customers on the sometimes confusing process of obtaining title insurance. The staff works to ensure that customers understand the title insurance industry and why it’s necessary during a property purchase.
Online resources has become crucial for companies like Title Junction to offer their clients, so that they will have the tools available to them at convenience. Each video is broken down into subcategories that highlight certain aspects of the home-buying process and real estate industry. “Not everyone understands what title insurance is used forthey just know that they need it when participating in a real estate transaction. That’s where we come in. Our online tools explain everything in as much or as little details as you’d like, but stays up to date on the latest industry topics,” said Jennifer Ferri, owner and operator of Title Junction.
You can find all of Title Junction’s online resources located on their website (www.title-junction.com). There are also other services listed on the webpage to get you started on your real estate transaction. “Here at Title Junction, our team thrives on bringing our clients a vast experience of knowledge and understanding in the real estate title insurance industry. We’d love to be a part of your home-closing transaction,” said Ferri.
Title Junction is a full service real estate title company serving the area of Fort Myers, Cape Coral, and the entire state of Florida since 2005. The company handles a number of real estate title services for both commercial and residential properties. Employees of Title Junction can also act as a witness in courtesy closings as well as an escrow agent and a notary public.
“Here at Title Junction, our team thrives on bringing our clients a vast experience of knowledge and understanding in the real estate title insurance industry.”
A woman walks into a retail store and looks around, not finding what shes there for. She approaches a sales associate and asks, Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something.
Not one of your customers is doing this.
So why do brands continue to drive content marketing programs based on a linear, sequential buying journey? With so many consumers numb to brand messaging and increasingly blocking advertising, how can marketers do a better job of connecting with and engaging customers with content?
One of the first admissions recovering funnel marketers need to make is that the funnel is dead. The customer buying experience is more like a tangled mix of omnidirectional customer journeys driven by myriad factors, many of which brands no longer have control over. Considering all of those possible influences can be overwhelming, especially when expectations of content performance are higher than ever.
The good news is that content marketers can achieve quality content at scale while creating much better experiences for customers with that content by making influencer collaboration part of the strategy.
Content drives all aspects of the customer journey from discovering content to education and inspiration to taking action. There are many influences when it comes to customers and content including other people who are influential.
In fact, there are some very important trends happening in the influencer marketing world that were surfaced in our research with influencer relationship platform, Traackr. What is working, what is not? What are the differences between B2B and B2C? How are companies budgeting and what are the best practices and case studies to learn from?
For a preview of these top Influencer Marketing trends and more, be sure to see this excellent interactive infographic created by our friends at the interactive content marketing platform Ceros of the Influence 2.0 Report by Brian Solis (in partnership with Traackr and my agency, TopRank Marketing).
Lucky 13 considerations for an integrated approach to influencer generated content:
1. Thinking about customer insight as it relates to information discovery, consumption and acton through the lens of influence opens up some very interesting doors of opportunity. In fact, when marketers integrate influencer marketing at the content marketing strategy level, it becomes a compelling and long term opportunity that most overlook.
2. For example, consider content discovery: A study by Augure reports that 93% of marketers implementing influencer marketing say it is effective to build brand awareness. And Burst Media reports that marketers are getting nearly a 10 to 1 return on earned media value from working with influencers on content.
3. Why hire a PR firm for media relations when you could work with influencers to create editorial placements that get ten times the reach? Actually, I think “working with PR” should be an also not an instead of. Media Relations and advertising investments with influencer content is a winning combination, not an either/or.
4. Content is King and customers are everything else. When it comes to content engagement, you have to decide what kind of content your customers prefer with considerations for topics, format, length, media type and even what devices they use.
5. Influencers lead and buyers follow. In his research, Dr. Jonah Berger of the Wharton School, reports that 82% of consumers follow expert recommendations. Twitter reports that 49% of consumers rely on influencers for product suggestions. Those are compelling stats relevant to how brands can work with influencers that can guide the kind of content to engage your customers in more effective ways.
6. Build it and they will come doesnt work and neither does build and promoted the heck out of it and they will buy. It might, but there are no guarantees. According to research by Content Marketing Institute and MarketingProfs, marketers are not overwhelmingly confident about the effectiveness of their content.
7. Content effectiveness goes up with influencer collaboration. Content Marketing Institute has reported a 10X boost in conversion rates when influencers are involved. Even more compelling is that influencer marketing was found to have 11X better annual ROI over traditional marketing, according to a study by Tapinfluence, White Wave and Nielsen.
8. What good is acquiring customers if they dont stay customers? A study from McKinsey reports a 37% higher retention rate with customers acquired through influencer content.
9. The solution to better content discovery, engagement and action is the integration of content and working with influencers. The study that we partnered with Traackr and Brian Solis of Altimeter on agrees: 80% of marketers surveyed reported the area of business most impacted by working with influencers was content marketing.
10. This is why my definition of influencer marketing is focused on content:
|b0811f9c3f6306d6f9d26587cb99ee47| With a relationship and content-focused approach to influencer marketing, customers arent looking for a mythical funnel as they visit their favorite online or neighborhood store. Instead, the business warms the buying journey with product recommendations from people that buyers already trust to make recommendations.
|62bb2f720c9129ccdbe35e3be7b33695| For some customers that might be a famous actor, athlete or champion of business. For other customers it might be a famous or niche social influencer. Discounting either famous or micro-influencers is to discount sources your customers actually trust.
|b3740249551fb95dd1282ee7895a4109| to better understand customers in terms of their content preferences including who influences them and about what, relative to your brands products and services. Instead of speculating about topics, keywords and stories, why not actually talk to your customers and find out: What triggers them to look for solutions? What is their pain? What questions do they have that your brand and influencer content can answer? Creating utility for buyers through brand and influencer generated content can be instrumental for creating more findable and meaningful content experiences.|f07f314a5859e53d3b5d67981bbe59ea|
|7f2c2ae4b4e6180893a69d8aa0b03307|. Do you know who the top influencers are for your customers relevant to your industry? Do you already have relationships with those influencers? Does your competition?
Research the market, find out who your customers influencers are, big and small. Then make a plan that identifies how collaborating with those influencers on content can be tied to business goals..
|47817c2ba539ecf7a9a2833737047b5f| Sure, you could use Twitter search or Followerwonk and a spreadsheet to create a list of influencers, but you could also bring a spatula to a gun fight – if you get what I mean.
Influencer marketing technology will help you intelligently identify, qualify, and engage with influencers as well as to manage communications and measure performance of your work together. There are highly useful, fundamental tools like BuzzSumo or specialty platforms like GroupHigh or Upfluence for bloggers, LittleBird for Twitter or more enterprise focused solutions like Traackr and Onalytica. There are also marketplaces like TapInfluence, Collective Bias or Linqia where you can “shop” for influencers to engage like advertising.
|54d715042d56c7806a0aca5cec4e84dd| Advocacy is powerful so you should start by activating those who are already expressing positive sentiment towards your brand and the things your brand and customers care about.
Benchmark the metrics you plan on affecting with influencer collaboration and start with those who are already advocate. That might mean people who follow your brand on social networks, employees and especially current customers. Invite advocate customers with reach, relevance and resonance amongst their communities to collaborate on content. Build out the processes that will make your content marketing more successful when you collaborate with trusted experts and people who have earned the trust of your potential customers.
If you would like to learn more about influencer generated content, best practices and how it can be integrated with your marketing strategy, be sure to check out our agency site, TopRank Marketing.
I’m also going to be speaking on content and influencer marketing topics at several upcoming conferences:
|076af22b215bfdad4d7540d69135e9a5|Influencer Marketing: Hype or Hope for B2B
|0da771238a39d19c15ec0117da061c65|Influence + Content = Digital Marketing Success in 2017
|053e301a34ea22a7ca3dbac4f171ccdd|Influence: Mighty Hype or Great Hope for B2B
I hope to see you there!
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The Secret to Creating Scalable, Quality Content and Better CX – Infographic | http://www.toprankblog.com
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