Social Media Marketing Report: Does Your Engagement Measure Up?

If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content [...]

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5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work

SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it  [click to continue...]

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8 Examples of Brands Using Instagram to Showcase Company Culture

In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, [...]

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How Do You Blog Consistently When You Have Very Little Time?

From ProBlogger Expert Ali Luke of Aliventures. Do you ever feel like your blog is yet another responsibility on a very long list? For the vast majority of bloggers, blogging has to fit in around an already full life. Perhaps you’re: Building an online business, which you’re marketing by blogging … ...more

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5 Essential Insights on Influence and the Future of Customer Engagement

When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting [...]

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#CMWorld Interview: Amanda Todorovich Dishes on Creating Impactful Content for Healthcare

Each year, Content Marketing World receives hundreds of nominations for the coveted Content Marketer of the Year award. Past winners include Vishal Khanna of Wake Forest Innovations (2015), Bryan Rhoads, Intel Digital Media Labs (2014) and Julie Fleischer of Kraft Foods Group (2013). In 2016, this award went to another truly deserving content marketer, Amanda [...]

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