Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search

Influencer Marketing Golden Ticket

Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf

Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. Search Engine Land

Twitter’s Objective-Based Ads Are Now Available To All Advertisers – Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for certain types of engagement, like website clicks, conversions, lead generation or video views. Marketing Land

Tweets Now Appear In Google Search – Twitter and Google announced that tweets now appear in mobile searches. They will make their way to desktop searches in the future. Find out more about how they’ll be appearing. Twitter

Google to Add ‘Buy’ Button to Search Results Within Next Few Weeks – Within the next few weeks Google will be rolling out a “buy” button that will allow people to purchase certain items directly from its search results pages. Search Engine Journal

YouTube Adds Click-to-Shop Button to TrueView Ads – YouTube is tweaking its commercials to be more like interactive infomercials. Ad Age

Google Launches Shopping Ads For YouTube, Integration With Merchant Center – Thursday, YouTube announced a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping. Search Engine Land

Google Upgrades AdWords Editor to Support Labels – Google has made a worldwide update of AdWords Editor that will offer labels, support for upgraded URLs, call-only ads, in-app mobile ads, and custom affinity audiences. Search Engine Watch

Pinterest to Enhance Promoted Pin Ad Capabilities – The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates? Pinterest is going to make promoted pins more appealing to advertisers by adding a new suite of ad solutions. ClickZ

Google Says Its Google Preferred Viewers 29% More Likely To Visit Brand Sites After Watching YouTube – According to a study conducted by Google this year, nearly one in ten of its Google Preferred desktop viewers do not watch traditional TV. Marketing Land

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results – Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will gain new traffic. Search Engine Land

Facebook Now Lets People Call Businesses From News Feed Ads – The social network adds “Call Now” button, enhancing the local awareness ad program for local businesses. Marketing Land

 

 

From our Online Marketing Community:

In response to Content Marketing: 6 Steps for Building a Massive AudienceJason Quey said, “Great insight Evan, just buffered this! I believe many should focus on the right strategy to a good content foundation.”

On Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage, Sebastian Mealer shared, “I love the advice and framework. I took the test and arrived at the two advantages I expected. What I think is great about this is communicating and displaying your strengths, and remembering to focus on them in messages as well as time. Very helpful in distilling unique strengths and value into a concise statement.”

And Daniel Dessinger commented, “Some great tips here. I missed this session at the conference. Thanks so much for sharing with us. I definitely think #4 is our greatest opportunity. It’s easy to focus on competitors and peers and to make sure one is doing what they do. It’s not a creative stance, but it’s more of a CYA approach. Realizing that the REAL success lies in differentiation is a GREAT way to break out of the mold and begin paving a better path for one’s business.”

Then in response to Dr. Evil’s Guide to Landing Page Design and Optimization, Monica Michaela said, “Hi! I totally agree that “confusion is the enemy of action”. Being very clear helps you build trust between your company and your potential customer.
I also believe that having security badges or/and money-back guarantees on your landing page definitely increases the numbers of conversions because everybody wants to feel safe and trust the company they are buying from. Who wouldn’t? =)”

|1b1db3e4b90ff94047cbc7347d302d61|

Thanks for reading and have a great weekend!

Infographic: The Shelf


Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search | http://www.toprankblog.com

The post Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

No Appeal of NFL Concussion Settlement by Corboy & Demetrio on Behalf of Duerson Objectors

No Appeal of NFL Concussion Settlement by Corboy & Demetrio on Behalf of Duerson Objectors

Upon further review, Duerson Objectors will not appeal the NFL concussion Settlement.

Online PR News – 21-May-2015 – A group of 10 former NFL players and their families, including the Estates of Dave Duerson and Forrest Blue, have elected not to appeal Judge Anita Brodys April 22, 2015 Order Granting Final Approval of the NFL Concussion Settlement.

Dave Duerson played in the NFL from 1983 to 1993. He was selected All-Pro four times and, in 1987, was named the “NFL Man of the Year.” He won a Super Bowl ring with the Chicago Bears in 1985 and another with the New York Giants in 1990. He committed suicide at the age of 50 in 2011, and Chronic Traumatic Encephalopathy (CTE) was diagnosed during the study of his brain performed by the Boston University Center for the Study of Traumatic Encephalopathy, which was done at the specific request of Mr. Duerson. He is survived by three sons and a daughter.

Forrest Blue played 10 years in the NFL with both the San Francisco 49ers and Baltimore Colts. He was NFL All-Pro 1971-1974 while with the 49ers. Mr. Blue also died in 2011, at the age of 65. His brain was studied by the Boston University Center for the Study of Traumatic Encephalopathy and was found to have CTE. He is survived by two daughters.

The 10 “Duerson Objectors” are all represented by the Chicago law firm Corboy & Demetrio. Thomas A. Demetrio and William T. Gibbs are their principal attorneys.

Demetrio stated:

“The Duerson family have honored their fathers wishes and legacy by consistently speaking out against the NFL for its flawed concussion policies and flagrant denial of the long-term perils of suffering repeated head trauma while playing professional football. However, now, rather than delaying implementation of the settlements programs and benefits for retired NFL players, the Duerson Objectors will step aside and respect Judge Brodys Final Approval Order.”

Demetrio added:

“We were able to help improve the original settlement by seeing Judge Brody extend compensation for death with CTE to the families of former players from the original July 7, 2014 cut-off date to the date of Final Approval. In addition, we applaud
Judge Brody for stating in her April 22, 2015, Memorandum in Support of her Final Approval Order: ‘. . . . the Settlement recognized that knowledge about CTE will expand, and requires the Parties to confer in good faith about possible revision to the definitions of Qualifying Diagnoses based on scientific developments.’ We also applaud Judge Brody for publicly stating her willingness to monitor the continued good faith that all concerned, including the NFL, will treat the retired players fairly over the next 65 years.”

Tregg Duerson, Daves son and the administrator of his Estate, stated:

“My family saw, first-hand, the devastating effects of repetitive head trauma. We watched my fathers memory, mood, behavior, and decision-making abilities suffer greatly. For the hundreds, if not thousands, of families witnessing these same signs and symptoms, we encourage them to timely take advantage of the settlement benefits to ensure that if and when disease strikes, they will be compensated. All NFL retirees, even if they feel great today, by registering timely can quickly seek the assistance they may require that wasnt there for my dad.”

Gibbs added:

“While this settlement, like all settlements, is not perfect, it will allow former NFL players and their families to identify later-in-life cognitive decline earlier than in the past and compensate those suffering from the significant ramifications from their NFL careers. These men, who gave so much to the game they loved, and their families who suffer alongside them will now benefit greatly.”

The NFL Concussion Settlement was first announced in August, 2013. According to Demetrio, since that time, “with the help of the ‘Duerson Objectors,’ as well as many other objectors, modifications and amendments to the agreement have been made by Judge Brody which have resulted in a more favorable and now uncapped settlement fund supplying compensation for various neurodegenerative and neurocognitive diseases.”

Demetrio further stated:

“It is our hope that those who have already filed a notice of their intent to appeal reconsider and let the current retirees who are in dire straits receive, finally, some semblance of dignity and an improved quality of life.”

About Corboy & Demetrio
Corboy & Demetrio is one of the nations premier law firms. It represents individuals and their families in serious personal injury and wrongful death cases and is renowned for its achievements in the courtroom and for its contributions to the community. The rights and concerns of its clients are at the core of Corboy & Demetrios practice. That commitment, dedication, compassion and relentless drive has resulted in exceptional service and exceptional results for its clients. The firm has acquired more than $3 billion in settlements and verdicts and has attained over 600 settlements and verdicts in excess of $1 million. To contact Tom Demetrio, Bill Gibbs or any of our lawyers, call 312-346-3191 or toll free at 800-356-3191. We are available 24 hours a day, seven days a week. For more information about our Chicago personal injury law firm go to: corboydemetrio.com.

Media Contact:
Helen Lucaitis, Esq., Communications Director, Corboy & Demetrio, P.C.,
33 N. Dearborn Street, 21st floor,Chicago, IL 60602
Phone: 312-346-3191 or 312-550-2077 (24/7 cell); Email: HHL@corboydemetrio.com.

Quote:

“While this settlement, like all settlements, is not perfect, it will allow former NFL players and their families to identify later-in-life cognitive decline earlier than in the past and compensate those suffering from the significant ramifications from their NFL careers.”

Company Contact Information
Helen Lucaitis
http://corboydemetrio.com
312-346-3191
 
Read Full Article

Click Here For Original Source Of The Article

5 Basics to Having Your Post go Viral

5 basics to having your post go viral - the foundations of shareable content on ProBlogger.net

The longer I blog, the more I hear of bloggers trying to go viral.

I’m sure on top of posting consistently, using social media strategically, and generally providing interesting, useful, and inspiring content on the internet, it would be a little help if that content was seen by as many people as possible. Even better if those people hang around and provide ongoing traffic. Going viral wouldn’t hurt, right?

While it won’t happen to everyone, and it’s almost impossible to force, there’s no doubt going viral can be useful when you can get it. Viral posts usually have similar threads in common, so you’re bound to give your post a little push if you can ensure it contains this combination of essentials:

1. Reach out and touch somebody

The one aspect that always appears in viral content is its ability to invoke an emotion in the reader.

No emotion? No sharing!

In addition to that, the most shared content is said to be content that evokes a strong positive emotional response. So yeah anger and indignation will get people sharing (outrage is also good!), apparently what works best is the warm and fuzzies. A 2010 study of the New York Times “most emailed” list found the articles that were shared often tended to fall into one of four categories: awe-inspiring, emotional, positive, or surprising.

Recently, two professors studying the motivations of virality came to the conclusion that while content is shared for ultimately many reasons, it’s emotional reactions that tend to drive the most shares. In addition to that, content that makes your heart race is more likely to go viral. Written anything that powerful yet?!

In the article, they say “Content that makes readers or viewers feel a positive emotion like awe or wonder is more likely to take off online than content that makes people feel sad or angry, though causing some emotion is far better than inspiring none at all.”

Have a think about how you can get your message across. Is there a personal story you can share? Is there a humanist spin you can put on it? How can you really create your post with “resonating with the reader” in mind?

Viral content is compelling, interesting, funny, moving, and if you’ve really hit the jackpot – the next item on our list!

2. Be useful

Everybody loves a life hack. I’ve been eating apples wrong all this time? Chinese Takeout? Slicing grapes? Mind blown, must share.

When you think about creating content that people can’t help but share, thing about how you can be useful. How you can add value, find their pain points and solve them. Have they got questions? Answer them? Be inspiring, be emotive, heck, maybe even be a little controversial. But useful content is king – you’re starting off on the right foot if you’ve got that down pat.

3. It’s all about the reader

Apparently people will share content when it says something about who they are. It might make them seem intelligent, it might show how much they care for the less fortunate, or it might just show they’ve an excellent sense of humour. They’ll share reflections of their personalities, and you’re going to give them the content to do just that. The article says sharable content is “often a statement about what you believe in, what causes or values you align yourself with, and what, in particular, you love and identify with”, so make sure your content fills one of those needs.

Aaaaaaand I googled the term “extreme selfies” after reading that article. Buzzfeed, you’ve done it again!

4. Get a Head Start

If you want your content out there, being seen by the max amount of eyeballs possible, then begin by putting it there. Don’t just publish and hold your breath. We all know Facebook is making it difficult to be seen in newsfeeds, and evidence is showing Twitter doesn’t drive traffic like it once did – so think outside the box. I’m sure you’ve got an RSS or email post mailout sorted, but you can also upload to Slideshare, LinkedIn, YouTube, have something in your email signatures, forum signatures, you can submit to Digg and Reddit if you can, even StumbleUpon if you think that might help.

Don’t discount Google+, there’s still a few going strong over there! Some blog commenting systems (particularly WordPress style ones) have the option to link to a post – choose that one when you’re commenting. Post it to Pinterest – several times. Does it have a Pinterest-worthy image? Get on that!

Have you sorted the SEO? Is it keyword-rich (but natural, because nobody’s gonna read a robot)? Have you provided keywords for images, and in the alt-text? Have you checked the metadata?

You can ask people to share, if you think it will help. Email influential people (if relevant) and ask them to share if they feel it will benefit their readers. Ask people to retweet. Invite them to share at the bottom of your posts. Mention sharing in your Facebook update. Ask your friends and family to share if they can/want to. Sometimes all it takes is a little prompt.

It also doesn’t hurt to jump on a news story or trend when it’s reaching its peak. Does it have an angle you can cover on your blog? What is capturing the internet’s attention that you can build on, or provide an alternative opinion to? Do you have further information, something themed that will resonate, or have you covered this issue before? Ride that wave!

5. Make it easy

You really can’t expect people to share if you haven’t made it easy for them to begin with [tweet that!]. Have clear social sharing icons displayed prominently (wherever works for you – a scrolling set on the side, at the bottom of your post, at the top, etc), and ensure you’ve configured them to show the top five or six platforms you think will be most useful or that people are likely to share on.

Provide tweetable quotes, like I have above. Two clicks and they’re done! Have a Facebook-sized image somewhere in your post that people can use. Lead that horse as close as you can to the water, and they just might drink!

Have you ever had a post go viral? Did it fit the criteria here? Do you remember the viral posts that have caught your attention? What was it about them that compelled you to share? I’d love to chat!

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

5 Basics to Having Your Post go Viral

Click Here For Original Source Of The Article

Rick Ross Joins Rated ETA and Announces a Casting Call, Crew Call, and Book Signing Event

Rick Ross Joins Rated ETA and Announces a Casting Call, Crew Call, and Book Signing Event

On June 6th 2015 leaders from Rated ETA including Freeway Rick Ross will host an open casting & crew call helping people find work in the TV and Film industry.

Online PR News – 21-May-2015 – Today, Rated ETA expands its executive leadership team and announces Rick Ross has joined the company. As a Partner for the firm, Rick will provide a variety of services to help brand, introduce, and promote the companys core service platform STARS and broaden its market reach. STARS matches production requirements with available and qualified actors, crew members, and background actors and alerts the individual of the opportunity.

On Saturday, June 6th 2015, Rated ETA will hold an open casting and crew call with Rick. This must-attend event not only offers free registration with STARS, but also provides our members with a personal introduction and book signing opportunity, “Freeway Rick Ross, The Untold Autobiography.” “By combining two dynamic events together, Rated ETA spotlights the importance of education and the vast employment opportunities in the TV and Film industry,” said Stan Houston, National Spokesman and actor who co-starred as Sheriff Jim Clark opposite Oprah Winfrey in the Academy Award Best Picture Nominated movie, Selma. “Rick Ross brings a very unique perspective and real world experience that really reaches people,” said Houston.

Rated ETA recognizes everyone has life skills; real world experience provides an unparalleled authenticity to productions. “Making a difference by empowering someone with uplifting opportunities in TV and Film can change lives, and Rated ETA provides seasoned veterans and fresh faces with a platform to succeed,” said Rick Ross. The event will be held at Stars and Strikes Family Entertainment Center 1741 Mountain Industrial Boulevard, Stone Mountain, Georgia from 1:00PM to 6:00PM Saturday, June 6th 2015. Email info@ratedeta.com to reserve your copy.

Rated ETA is a resource company dedicated to the TV and Film industry with a core technology platform called STARS, that helps individuals find jobs by matching experience, education, training, and attributes to specific production requirements. With a nationally expanding resource pool of dedicated and experienced crew members and actors, Rated ETA delivers a broad range of talent through a platform that helps the individual manage, market, and engage industry opportunities.

Quote:

“Making a difference by empowering someone with uplifting opportunities in TV and Film can change lives, and Rated ETA provides seasoned veterans and fresh faces with a platform to succeed.”

Company Contact Information
J. McMullen
http://www.ratedeta.com
7703250121
 
Read Full Article

Click Here For Original Source Of The Article

The Simple Favor That Wins You Powerful Friends Online

Ah, love.

It’s such an elusive thing.

You want more of it, and yet it’s so hard to find.

We all want those droplets of love that come in the form of more readers, social shares, comments, and emails. As bloggers, we can’t get enough.

But one type of love trumps the rest. It’s the love you can only dream about.

The love of an A-List Blogger.

You’ll have heard the stories…

One minute a blogger is chugging along, churning out great content day after day, but with little to show for it.

Then, suddenly, they catch the eye of a big-name blogger. An “A-Lister.”

And now they’re in the spotlight. They’re getting more traffic, more subscribers, more revenue. Everything is straight through the roof.

So how do you do it? How do you catch the eye of a big-name A-List blogger? How do you become the next hot new thing?

Read on.

Why You Haven’t Caught the Eye of an A-List Blogger – Yet

First, let’s have some tough love.

One simple reason likely explains why you haven’t caught the attention of an A-List blogger yet.

And it’s not because you’re “new.” It’s not because you don’t update your blog five days per week. It’s not because you don’t have a lot of traffic. It’s none of those things.

It’s because you aren’t even on A-listers’ radar screens.

Quite simply, you haven’t done anything that would cause them to notice you.

You’re swimming in a sea of black and white while wearing a tuxedo.

You need to do something different. You need to break out. You need to get their attention.

But to do that, you’ll need a shift in mindset.

The Totally Wrong Place to Focus If You Want to Get Noticed

Nearly every blogger makes this mistake when they are starting out — they’re too focused on themselves.

It’s not that they only care about themselves. It’s just they figure that nobody else will focus on their goals, so they better do it themselves.

As a result, all they think about is how they can get ahead, build more traffic, get more subscribers, and retire to a beach in Mexico.

But if you want to catch the attention of an A-List blogger — the kind of blogger who has a fire hose of traffic they could aim in your direction — you need to start thinking about them instead.

In fact, you need to think about how you can help them.

It sounds counterintuitive, doesn’t it?

You’re the one who needs help the most, and yet I’m saying you should go out and help these big-name bloggers? Why would an A-Lister need your help? What could you even do for them?

To understand that, let’s look at what typically happens.

Successful bloggers get hit up with requests for favors from aspiring bloggers they don’t know all the time.

Imagine if you had dozens or even hundreds of people each day asking you for a favor without ever having done anything to deserve it.

I’m far from an A-list blogger, but I am shocked at how frequently I get asked for a favor by someone I don’t know.

Just recently, I received an email from a subscriber who was very upset I didn’t respond to his request that I introduce him to Steven Spielberg and Matt Damon. (I am not making this up.)

I don’t have a close personal relationship with either of them, and I have no idea why he thought I did. Him getting upset is like me getting pissed at Jon Morrow because he refused to introduce me to Justin Bieber. (Damn you, Morrow!)

And even if I did have a close relationship with Spielberg and Damon, why would I do this sizeable favor for a total stranger?

You wouldn’t walk up to a random person on the street and ask them to help you move a heavy couch up six flights of stairs, would you? And yet people will approach an A-List blogger and immediately ask for a favor.

That’s utterly the wrong approach. You need to help them first.

Zig Ziglar famously said, “You can have everything in life you want if you will just help other people get what they want.”

But how do you actually put that approach into action?

The Big Favor You Can Do For A-List Bloggers That Helps You Too

Want to know the secret to getting on the radar screens of A-List bloggers?

Start doing interviews.

Interviewing is an amazing strategy for building relationships with successful bloggers who you wouldn’t otherwise have access to.

But how is doing an interview with a blogger helping them out?

Here’s how: when you interview a successful blogger and publish it somewhere — be it on a podcast, or on your blog, or in a guest blog post — you are giving them something. You are giving, not taking.

Namely, you are giving the A-List blogger publicity and exposure. You are helping their business. That’s why it’s actually far easier to get an A-List blogger to agree to an interview than you would think.

Every successful blogger wants more new readers and followers, especially when they have something to promote, like a new launch or a new product. Interviews can provide that.

The Mistake That Makes A-Listers Run the Other Way

However, you have to understand one important distinction. We’re not talking about a purely informational interview, the kind a lot of career experts will suggest doing with someone you admire.

For example, imagine if I had called up Pat FlynnMarie Forleo, or Danny Iny in the past year and said, “Hey, I’m going to be in your neck of the woods tomorrow. Want to meet me at a Starbucks for coffee for 45 minutes so I can pick your brain?”

They would each probably say, “Get outta here, weirdo.”

(They’re all much too nice to actually say that, but you get the idea.)

Because an informational interview is asking someone who is busy to take time out of their day to do you a favor with no benefit whatsoever to them. Blech.

By comparison, a recorded interview — for the specific purpose of publishing the content on a blog, newsletter, or podcast — is doing that person a favor. You’re helping them get exposure for their ideas.

It’s a subtle shift, but it makes a huge difference.

In the case of Pat, Marie, and Danny, because I asked each of them to meet me on Skype for 40 minutes, and because I recorded it and said I would later publish it to the Interwebs where it would live forever, they each gave me their time.

Why the Size of Your Audience Doesn’t Matter as Much as You Think

Now, you’re probably thinking, “How can I get A-List bloggers to do an interview with me if I don’t have a huge audience?”

But actually, you don’t need a huge audience. You’d be surprised how many big-name bloggers will say yes to an interview without asking about traffic numbers or download stats. I’ve never been asked about my traffic numbers and only rarely been asked about my download stats. It’s flattering to be asked to do an interview.

Sure, you won’t get everyone to say yes. But you can work your way up and establish credibility and social proof as you build up a track record, interview by interview.

So let’s look at a four-part formula for doing exactly that.

Phase 1: Establish Your Foundation

The first decision to make in Phase 1 is how you will use your interviews. Sometimes it makes sense to have a single destination for all your interviews. Other times you’ll want to mix things up a little.

I generally prefer to publish my interviews to my podcast, but it’s not essential to have a podcast to benefit from this strategy.

The following are additional ways you could use an interview:

  • You could quote from the interview in an article you write for another site.
  • You could quote from the interview in an article on your own site.
  • You could incorporate it in an e-book that you sell on Amazon.
  • You could transcribe the interview and post it to your site or email it to everyone on your list.

You could also do a combination of all of these things. I’ve done them all, and I discovered that publishing to my podcast was the quickest and the easiest method, allowing me to get more interviews done in less time and allowing me to build more relationships.

The point is to pick whatever works for you, and make sure any technical barriers don’t get in your way.

For example, if you decide to use a podcast for your interviews, you will need to get comfortable with podcasting. Like any new skill, it takes awhile to become proficient with the technology, software, systems, and procedures.

Pat Flynn has an amazing tutorial on how to get your podcast set up for the first time that should help.

Your goal here is to work out the kinks with lower-profile interviewees – maybe just friends and family right at the start – before reaching out to A-List guests. If you forget to hit the “Record” button one time, make sure it doesn’t happen when you’re interviewing an A-Lister!

Once you have a few interviews under your belt, you won’t are less likely to make these kinds of mistakes, and you’ll also be a more polished interviewer.

Phase 2: Build Your Credibility and Experience

Now that you have your foundation in place, you need to take some time to build your credibility in your niche. You can do this by getting consistently bigger and bigger “names” to interview.

Once you get a few well-known bloggers to do an interview with you, you can get other A-Listers more easily. Your credibility and reputation will grow.

When I first started, I posted a note on Help a Reporter Out that I was looking for people to interview for my new podcast, and I got flooded with emails from qualified candidates who were interested. You will be surprised how many people are itching to be a guest on a podcast.

I also invited friends and other bloggers who didn’t have huge audiences yet to come on my podcast. They got experience being an interviewee, and I got experience honing my interviewing chops. You could also ask around in communities you belong to, such as Jon’s Serious Bloggers Only.

Today, Andrew Warner, founder of Mixergy, has interviewed hundreds of successful entrepreneurs. But when he was starting out, no one knew who he was.

Warner says before you contact the big shots in your industry for an interview, you should start small. “Start out with someone who trusts you,” says Andrew. “Start out with someone who wants you to succeed.”

Andrew did this by making his friends and former work colleagues his first interviewees. By interviewing friends and former colleagues first, Warner gained experience and created sample interviews to show future interviewees.

Will you do everything right immediately? Of course not. You will stumble over your words, your questions will ramble, and you will have technical glitches. But the point is to get experience, and only with experience will you be able to improve.

Phase 3: Start Approaching Big Names

Here comes the fun part. You’ve gotten comfortable with the technology, software, systems, and procedures of conducting interviews. You’ve built up your own credibility and experience by getting some low-stakes interviews under your belt.

Now it’s time to start approaching the A-List bloggers you’ve admired from afar for so long.

It’s so exciting, isn’t it? I get all tingly on my insides.

The thing to remember here is that you’re probably still not on the bloggers’ radars. The first two phases have been all about making sure you’re prepared and look credible when the time comes.

At the same time, you should be slowly building connections with the A-List bloggers you want to interview so that they become more aware of who you are, and when it does come time for you to reach out for an interview, it’s not your first contact.

The following five elements will help you approach A-List bloggers with ease.

1) Grease the Wheels

The first step before approaching an A-List blogger is to “grease the wheels” — meaning, you need to take steps that will help them begin to know you long before you reach out with an interview request.

Here are a few ways to do that:

  • Leave insightful comments on their blog.
  • Share their content and connect on social media.
  • Purchase one of their products (preferably one that involves direct contact.)
  • Join the blogger’s affiliate program, and promote their products and services.
  • Write a blog post or a guest blog post in which you mention them (here’s me mentioning Jon on The Sparkline).
  • Record a two-minute video of yourself giving a testimonial about one of the blogger’s products.

For example, awhile back I co-authored an article in Forbes with Stand Out author Dorie Clark in which I interviewed Andrew Warner, the Mixergy founder.

He mentioned AppSumo and Sumome co-founder and OKDork blogger Noah Kagan in his interview — a successful entrepreneur and A-List blogger who I had long admired – and I included that quote in the article.

Afterwards, I used this interview to “grease the wheels” with Noah:

noah-kagan-tweet

Consider how many favors you’re giving out here:

  • Dorie is grateful because I wrote good content she could post to her column.
  • Andrew is grateful he was quoted in Forbes.
  • Noah is grateful he was mentioned in Forbes.

It’s a win all around. See how much better that is than asking someone to come do an informational interview?

And it worked out: a few months later, I had Noah on episode #50 of my podcast.

2) Keep it Brief

Over 100 years ago, Call of the Wild author Jack London wrote, “Just a tip of advice. Never write on both sides of the sheet when you are sending a letter to a busy man.”

Unfortunately, today we are not even limited by the amount of space on a sheet of paper. We can send emails that are 5,000 words long, and we don’t even have to pay for the cost of extra paper or postage.

As a result, people do not hesitate to send run-on, extraordinarily long emails to A-List bloggers who have neither the time nor the inclination to read them. One of three things usually happens:

  1. The blogger opens the email, reads it quickly, and decides to respond later when they have time to write an equally long response. But they just forget to come back to it.
  2. The blogger opens the email, sees how long it is, and closes it immediately with the intention of coming back to it, but they never actually do.
  3. The blogger opens the email, sees how long it is, calmly closes his email program, and then throws his computer out the window. (Or that least that’s what he feels like doing.)

In any case, you get the same result: no response.

That’s why you should take a different approach: be brief in your initial email to a busy A-List blogger. It is your best chance of getting a response, and you can always communicate later any relevant details you left out.

Here’s an example of a great brief email:

mixergy-email

Be sure to include hyperlinks in your emails so that if your recipient does want to know more, they can simply click on the link.

3) Clearly Articulate the Benefit

Another area where people tend to screw up when sending emails to A-List bloggers is they fail to explain any benefits to the A-List blogger.

Keep in mind that probably every A-List blogger you look up to receives hundreds of emails each day. They are drowning in requests, demands, questions, and opportunities. So to stand out, you really need to clearly explain how you intend to benefit them.

Most people care primarily about their own success, and A-List bloggers are no exception.

So what are some benefits you could offer an A-List blogger?

Just look again at the email above where I recommended some possible podcast guests to Andrew Warner from Mixergy.

High-quality guests are the lifeblood of any interview-based podcast, and finding them is challenging, so my suggestion was actually helping Andrew out — the benefit of getting an excellent guest is clear. I also made it super easy for him to decide if they were right for Mixergy — I did most of the research for him. Another benefit — less research.

Additionally, my email was likely a refreshing change from the many emails Andrew must receive from people suggesting themselves as interviewees. Proposing someone else immediately builds trust.

So you can offer to make an introduction, or you could refer a potential consulting client, or create a testimonial for one of their products.

Or you can casually let them know that you already did them a favor. Maybe you wrote a glowing review in iTunes or in Amazon.com. Or maybe you positively reviewed their product on your own blog from your perspective as a happy customer.

Don’t worry that you will be perceived as manipulative or opportunistic by doing one of these things for a successful blogger. As long as you are being sincere and reaching out to people who you genuinely admire, I think nothing’s wrong with providing value to the successful bloggers you look up to.

4) Make It Fun

Imagine getting the opportunity to meet your all-time hero in person. Do you think you’d be relaxed and confident? Or nervous and tongue-tied? It would be the latter, right?

It’s the same with A-List bloggers. The emails they receive are probably more uptight than a sailor on a submarine who has been at sea for six months.

Why? Because people get nervous when reaching out to someone who is successful, and they tend to clam up. They try to be too serious and professional. They drop any humor or personality.

And that’s usually a mistake. When you share your sense of humor, you send a message — hey, this might be kinda fun.

So make your emails fun and give them a sense of humor, without overdoing it.

Here’s a great example. Melissa Sconyers got my attention when she sent me an email a few weeks back titled “Killer tacos in SF.” Here it is:

killer-tacos-email

I love Mexican food, and so we ended up emailing back and forth about great Mexican food in San Francisco, my hometown. It’s not every day I get asked about where to find killer tacos.

By the way, did you notice she has a business placing executive assistants with CEOs? I ended up asking her about that business and I referred her to a few other CEOs I know. Yet if she had used a subject line of “Placement Firm in San Francisco,” I probably would not have even responded.

By leading with a tongue-in-cheek subject line, she got me into a conversation, built up trust, and created greater opportunities for her business.

5) Find Commonalities

Finally, try to find commonalities between you and the A-Lister.

Maybe you are both fans of the Miami Dolphins. Maybe you both once worked at Starbucks. Or maybe you are both originally from the same part of Michigan.

With social media, finding out these types of details today is far easier than it was just six or seven years ago. Spend 15 minutes digging through Facebook, LinkedIn, Twitter, or Instagram and you can probably find a number of things you have in common.

Or Google! Have you heard of this thing called Google? It’s friggin’ AMAZING what you can find out.

Then find casual ways to mention the commonalities in your outreach emails. References like this not only help build a bond, but they also show that you’ve done your research. Most bloggers will be flattered that you took the time to find out more about them.

Whatever your common connection, use it. If the A-Lister finds out you are from the same small town or you have a shared obsession over the latest Kristen Stewart dating rumors (don’t judge), they are more likely to feel warmly toward you when you do approach them for an interview.

6) Ask for the Interview

Once you’ve established rapport with your A-Lister, it’s time to reach out and ask for the interview.

Many of the earlier tips about outreach still apply, but it also helps to be laser focused and be clear what you’d like to talk about. Avoid generic “tell me about your career” types of interviews that can be boring from an interviewee’s perspective.

For example, I like saying explicitly that my interview will only take “five to seven minutes,” and I like asking about a topic my interviewee is not often asked about but are passionate about.

For example, here’s the email I sent to AppSumo.com founder and OKDork.com blogger Noah Kagan:

noah-kagan-email

Note how I included the likeable detail about tacos in the PS (Noah loves tacos – something I learned from his blog.)

Phase 4: Deepen Your Relationships with A-Listers

The fourth and final step is the most critical.

Because the interview is really just an excuse for you two to get to know each other — it’s what you do after the interview that matters.

Now that you’ve gotten in the door and built the beginnings of a relationship with the A-Lister, you can’t drop the ball. You need to deepen the relationship over time.

You have many ways to do this. After your interview is over, you could continue to provide value to the other blogger, such as by making introductions or sending over relevant resources and information.

You could also help to promote any new books, products, or programs the blogger is promoting.

But often the interview itself will lead to more opportunities to build your relationship.

To give an example, I have interviewed a number of successful bloggers, such as blogger, author, and World Domination Summit founder Chris Guillebeau:

chris-guillebeau-forbes

Also Jenny Blake of Life After College:

jenny-blake-forbes

In my case, both these interviews were published in Forbes, but you often don’t need to publish your interviews in a big-name publication. Of course larger publications are usually better for attracting the big-name bloggers, but if you scale up your target blogs the same way that you scale up your interviewees, you might find that by the time you have access to top names, you have access to top blogs too.

In each of the cases above, the interviews opened the door to further opportunities. Shortly after I interviewed Chris Guillebeau, I scored an invite to a private event in San Francisco during his book tour for The Happiness of Pursuit.

And after I interviewed Jenny Blake, I later met her for dinner while I was visiting New York city, and I’ve done a webinar for a new private Momentum community, and we have plans to collaborate further.

See how a simple interview can lead to much more? It’s easier than you may think.

Finally, the key to building relationships successfully is to be consistent, so you must make following up a habit.

Don’t expect that you will simply remember to keep nurturing these relationships, especially if you are seeking to build relationships with multiple A-List bloggers over time.

A true professional uses a CRM program (which stands for “customer relationship management”) like Insightly or Contactually (which is my CRM of choice) to manage their followups and make sure no relationships get dropped.

Are You Ready to Make Some Powerful Friends?

OK, lovebirds.

I’ve given you the magic love potion. You know what you need to do.

Go out there, score some interviews, and make A-list bloggers fall head over heels in love with you.

It’s not as hard as you think, nor as intimidating.

Start small and safe. Then build your confidence interview by interview.

Who knows? You may even find the blogger you admire loves you back.

Just hold off on the PDA, OK?

That stuff grosses me out.

I mean get a room, people.

John Corcoran is a former Clinton White House Writer and creator of Smart Business Revolution, where he shares advice on how to grow your income by building better relationships in business. Grab 5 of John’s best email templates for contacting A-list bloggers here.

Click Here For Original Source Of The Article

B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game

B2B-CONTENT-PLAYBOOK

The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, everyone is playing, but who is actually really good at it?

Fundamental blocking and tackling are key for a winning football game. The same can be said for implementing a successful B2B content marketing program: mastery of the fundamentals is essential. With B2B content creation in particular, marketers must be prepared for everything from understanding the voice of the customer to developing the right mix of content assets.

For most B2B marketers, staying on top of the B2B content marketing game takes practice, practice and more practice to be successful. Drilling those basic skills can mean the difference between winning and losing the business customer acquisition game.

Here’s the good news: We’ve put this B2B Content Marketing Playbook together to provide you with all the content marketing formations you’ll need to play the B2B content game right and maybe even win a content marketing championship!

shutterstock_221686972

Learn the Language of Your Customer

Writing killer content for business buyers takes practice. Part of that practice involves understanding the language of the industry that you’re writing for. It is important to strike a balance between incorporating the proper industry terms while not overstuffing your content or using jargon in the wrong context.

Here are a few steps you can take to catch on to the terms you need to know:

  1. Talk to your current customers – learn their pain points, goals and the words they use to describe what’s important
  2. Review the website content of your customers and their competitors – learn to speak like a native
  3. Search for and absorb information from reputable content sources online – where do your customers discover and consume industry and solutions information? What publications, influencers and peers do they listen to and read?

Connect with the Right Content Marketing Resources

Believe it or not, sometimes you’ll need to bring in reinforcements. Determining whether you need to hire experienced industry copywriters for the short or long-term, depends on the project.

No matter how long contract copywriters or content marketing agency resources are a part of your marketing team’s efforts, learn as much as you can in the time that you’re working with them. Be wary of writers that claim to have industry expertise but don’t provide examples of their work.

When interviewing potential resources, keep the following in mind:

  • How long have they been creating content for the specific industry?
  • Have they written content for a reputable content source or company?
  • What is their process for understanding content goals, customer voice and actual content creation?

Map B2B Buyer Personas to Content

To deliver the most relevant and useful information to B2B buyers, its important to identify distinct customer segments and the stages of their buying experience. To write specifically for a group of buyers and what they care about, it’s useful to create a persona that represents their common interests, behaviors, pain points and goals.

For each persona and buying experience or journey, customers will have different types of questions depending on where they are in the process. The B2B content you create should address the needs of a specific customer persona as well as the broad to specific questions they need answered when investigating the kinds of solutions your company offers.

Let’s assume for a second that the product is a marketing automation tool and the target customer is a large brand seeking a solution to help deliver their marketing in a more structured and meaningful way. It’s important that content is created for any one of the positions/needs below:

  • Director of Marketing: Is interested in seeing if there is a better way to create, distribute and track content.
    • Stage: Awareness
    • Sample Blog Content: 10 Signs You May Need Marketing Automation
  • Marketing Manager: Has been given a directive to create a cost/capability comparison for a variety of different marketing automation solutions:
    • Stage: Engagement
    • Sample Blog Content: 5 Features & Benefits of XYZ Marketing Automation
  • VP of Marketing: Needs to determine if Marketing Automation will be a sound investment for the organization.
    • Stage: Conversion
    • Sample Blog Content: 7 Ways Marketing Automation Saves Money & Improves Efficiency

The examples above only scratch the surface in terms of potential personas, stages in the buying cycle and types of content that can be used to meet the needs of your customers.

playbook fumble

Lead Your Content with Key Points

It’s likely that the professionals searching for B2B solutions have responsibilities outside of purchasing the product that you’re promoting via content marketing (aka, they’re busy). Keep that in mind when you’re determining how to structure content.

Blog posts for example, should quickly summarize key points so that the reader can decide if they would like to continue reading. This sets the stage for what they’ll find in the blog post.

The B2B and H2H Tug of War

B2B customers desire content that meets both their personal and business needs. How can you strike that delicate balance?

  • Be specific
  • Show empathy
  • Focus on solutions
  • Inject voice and personality
  • Create content for where they live (social, mobile), not just where they work (blogs, publications)

shutterstock_90027943

Incorporate Multiple Types of Content

Did you know that there are well over 30 types of Content Marketing tactics? Based on the product or service that content is being created for, and the audience, there is an incredible opportunity to provide multiple content types to provide buyers with the best possible information experience. Examples of tactics that have traditionally worked well for B2B marketing include:

  • Case Studies
  • White Papers
  • Blog Posts
  • eBooks
  • Digital Newsletters
  • Email Marketing
  • Webinars and Real World Events

Also consider the “human” side of B2B marketing through social media, mobile and visually-focused content. After all, buyers are people too.

Include Calls to Action (CTAs)

B2B content should almost always include a call to action of some sort. It’s important that you always give readers direction on what to do next, whether it’s to consume another piece of content, subscribe, share or make an appointment. Here are some things to keep in mind when considering B2B content CTAs:

  • Don’t Be Shy: Your CTAs should stand out as a clear next step. Instead of burying your CTA at the bottom of the page, consider using your content header or sidebar.
  • Keep it Simple: While you may want to know everything about the person completing your CTA, you have to remove the barrier to entry. Ask for only the necessary information you need to accomplish your goal.
  • Offer Value, Again: Remind the prospect what they’re signing up for. Be sure to reiterate that they are signing up for XYZ webinar, which will help them accomplish ABC.

Experiment with Landing Pages

Landing pages create an enormous opportunity for capturing information that can be used to effectively nurture B2B leads. When experimenting with landing pages here are a few tips to keep in mind:

  • There may be different levels of decision makers and different stages of the buying cycle.
  • You can increase the value of good content by requiring form completion
  • Take some time to A/B test your page content and forms
  • Always include testimonials

Why Mastering the Game of B2B Content Marketing is Essential

Jumping head-first into a game of B2B content marketing without mastering the blocking and tackling basics can quickly have you experiencing more losses than wins. In order to create successful B2B content, understand who your customers are, what they care about and how the product that you’re marketing helps solve their business problem. Speak to your target buyer using their language, using the kinds of content they prefer and with offers that will be the most compelling for them to take action.

In football, it’s often said that the best defense is a good offense. Stay on top of your B2B content marketing game by incorporating the basic rules from this B2B Content Marketing Playbook into your content routine.

Photos via Shutterstock: FirstSecondThirdFourth


Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game | http://www.toprankblog.com

The post B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Understanding Your Customer’s Story: How one company increased conversion 104% by identifying motivation

Every time someone wants to buy something from your brand, there’s a story that explains why they want what you’re selling. Identifying that story is key to making the sale.

How do we know this is true? Because when we know someone’s story, we know their motivation. If someone is highly motivated to get a solution, they’ll put up with almost anything — a poorly written email, a slow website or even a convoluted sales flow — to get it.

Consider this patented heuristic:

 

This isn’t a math formula. It’s a guide that MarketingExperiments and its parent company, MECLABS Institute, derived from analyzing tens of thousands of sales flows. This heuristic reflects what it takes to convert (C) a prospect into a customer and shows how the five variables — motivation (m), value (v), incentive (i), friction (f) and anxiety (a) — relate to each other. The numbers next to the variables identify how powerfully they affect conversion. Note that motivation is the most heavily weighted variable.

If formulas make your eyes cross, all you need to know is this: if a customer is highly motivated, none of the other elements (such as friction, anxiety or a poorly communicated value proposition) can stop them from moving forward in the sales process.

The most recent Web clinic looked at clues that revealed customers’ stories and, consequently, their motivation. Watch it and, within 30 minutes, you’ll get critical information that you can use immediately to drive an impressive lift in conversions.

Consider the experience, the second company outlined during the Web Clinic, of a Canadian window manufacturer who was a student of MarketingExperiments. He called on MECLABS to help him increase conversions from his online site.

 

The Control

 

The team immediately began to look for clues that would tell the customer story. The Web clinic outlines four basic questions that will help you do the same:

  1. Who are your customers?
  2. Where did they come from?
  3. What have they done?
  4. How do you expect them to proceed?

For the sake of this company’s experience, the focus will be on questions two to four.

 

Where did the customer come from?

The answer: In the case of the window manufacturer, the team received an important insight about customer motivation. The number of visitors coming directly to the home page was abnormally higher than any other channel.

That’s when the business owner revealed his extensive direct mail campaign that was driving people to his website.

This is what his direct mail looked like:

 

What have they done?

The answer: Customers received the direct mail campaign and were investigating its offers by going online.

Which brings us to the final question: How do we expect them to proceed?

The answer: Customers will want to find out about their three free upgrades advertised in the direct mail.

Here’s the conundrum: The control mentioned none of this. Realizing this, the business owner changed the homepage.

 

The Treatment 

 

The results were immediate. This new site increased conversions by 104%. Here are the specifics:

This is just one example of how it pays to take the time to learn your customer’s story. (Watch the Web clinic to learn about others.) We’ve learned over and over again that if you organize every bit of information you have about customers around the four questions, the path to a faster conversion will become more clear.
|b49098b6f47da96766434f593a0d610b|

 

You can follow Andrea Johnson, Copywriter, MECLABS on Twitter @IdeastoWords.

 

|0b408c4114f4c8a644ba0de5e2d1b0da|

Watch HD video replays of full sessions from MarketingSherpa Email Summit 2015 [From MarketingSherpa, sister company of MarketingExperiments]

MECLABS Online Optimization Course and MECLABS Online Testing Course [More on the Conversion Heuristic]

Analyzing Customer Motivation to Create Campaign Incentives that Resonate [More from MarketingSherpa]

Landing Page Optimization: 3 keys to increasing conversion rates [MarketingSherpa webinar replay]

Click Here For Original Source Of The Article

How KISSmetrics Grew to 793,858 Visitors a Month by Using One Simple Formula

seo traffic

What if I told you that you can grow a blog to 100,000 plus visitors a month without even blogging.

It sounds crazy, right?

Both the KISSmetrics and Crazy Egg blogs receive well over 100,000 visitors a month each, and I didn’t even have to write one blog post to hit those traffic goals.

Sure, I now blog on both of those properties for fun, but it wasn’t the main source of traffic initially. So, how do you get to 100,000 visitors a month without blogging?

Well, you have to hire writers. Here is the process you should use to find writers who will not only write content but also promote it and make your blog popular. 

Where do you find writers?

I’ve tested out a few places to find writers such as Elance, oDesk, Craigslist, and Problogger. Out of the places I’ve tested, Problogger and Craigslist tend to provide the best writers in that order.

When looking for writers, you have to be very specific. If you aren’t, you will be wasting your time digging through a pile of applicants.

The tricky part about this is that if your job description is too long, people won’t read it, and we’ll just apply. Your goal should be to balance length with specificity.

Here are the main things you need to cover within your job posting:

  • Subject matter – the type of content you want people to produce.
  • Length – business-based posts should be anywhere from 1,500 to 5,000 words depending on your niche. Consumer-facing posts should be fewer than 2,000 words—ideally, under 1,000 words.
  • Tone – do you want your content to sound research-oriented, casual, conversational, etc.? Typically, conversational type of posts perform the best.
  • Examples – send two examples of posts within your industry that you like. If you can’t find any in your industry, find some in any related industry.
  • Purpose – whether you want your content to be humorous or informative, you have to state this to potential writers.

When posting an ad on Problogger or Craigslist, you should consider using an ad similar to this one:

ABC.com is looking for a writer who can talk about sales / crm / motivation in the workplace, business management, increasing revenue, etc.

MUST:

  • Be able to write in a conversational tone
  • Produce informative posts
  • Have personable writing style

Here is an example of two articles with the style of writing we are looking for:

  • example1.com
  • example2.com

We want blog posts written with 1,500-2,000 words.

Please send at least two articles you feel are closest to the writing style we like. If you don’t have any but are certain you can write in that style, send a paragraph within your email using the tone we are looking for :)

Once your job postings go live, you’ll receive 100 plus applicants. Just make sure you release the posting on a Monday, Tuesday, Wednesday, or Thursday. Releasing it on a Friday, Saturday, or Sunday will usually result in 15 to 20% fewer applicants.

|ed73bfdbdff5c4be8b1bd949c4c710e6|

Now that you have a list of applicants, you first want to read their emails. If you notice any grammar or spelling errors within the emails, don’t bother reading their examples. Just cross them off your list.

Why? If they weren’t thorough enough to double-check their emails, they won’t be detail-oriented when creating content for your blog.

For the applicants that have a well-written email, read the first few paragraphs of the examples they included. When reading the first few paragraphs, look for:

  • |0048efb3205c979a52f5fb5201c25a15| – the use of the words “you” and “I.”
  • |de4f546fb38c214f9caf9fa162f22a86| – no one wants to read dry content.
  • |4ddd29153171e8c4ce2f6d828baa62d0| – no one wants to read fluff.
  • |38b1f70d0b6f148127d6b8420de0a807| – if the writer is making claims, he or she should be linking to sources that back up what the writer is stating.
  • |b0698ed96eeff7293afcdf0f33b58d70| – ideally, paragraphs should be no longer than 5 or 6 lines.
  • |5a727839c6a3298d58314f1373471c72| – if their posts aren’t formatted well, people will have a hard time reading the content.
  • |c56b386a507277f0308f650c21ddaf81| – each post should start off with an image.

Now that you have narrowed down your list of potentially qualified writers, go back and read the whole blog posts that they linked you to. You should now look for:

  • |3ffefac1567cf347905347c6ad920d86| – using them makes content easier to read and skim.
  • |d340bad683a31c02a4326704cc887201| – doing these two things to certain words throughout a post makes it easier to read.
  • |6a8bd13d9676b00c176c211ca427bfca| – posts with dozens of relevant external links tend to get shared more on the social web by the website owners you are linking to.
  • |8d4438ac8abf158395f8709f40745655|– pictures, audio, and video are powerful. Not everyone enjoys reading text. If the writer is using media throughout the post, it’s a good sign.
  • |88a6c71f0fe7b31e26f9053968f4c333| – wrapping up the post makes it easier for people to digest the information provided.
  • |224b7ce20519b1bb55010fe0e008640a| – at the end of the post, there should be a question posed to the readers. This will help increase the number of comments generated by your posts.

Most writers won’t meet all of these requirements. But the ones that meet 80% or so are usually going to do a good job.

|7aeba69186a8b411de0a591afd8606a4|

If you noticed, I didn’t mention the pay within the job posting. That’s because each writer is willing to work for different amounts.

If your number is too low, you will get little to no applicants. If you price it too high, the quotes you will receive will be too high.

By not including a price, you can ask each writer what they will accept. From there, you can negotiate with them and get their prices down.

Typically, expect to spend $100 to $200 per post. I know that may sound expensive, but good content is. If you are paying less, you’ll see that the quality won’t be as high.

If you are on a budget, consider buying less content until you have a larger budget. But don’t skimp on quality. It’s better to pay for one really good blog post than it is to pay for 10 mediocre posts.

|7c09431747af1713a832fd299aaf2572|

Now that you have hired your first writer, you’ll want him or her to submit 5 to 10 headline ideas. From there, you can either adjust the headlines or just pick the one that is most appealing to you.

Once you have decided what you’ll want your writer to write about, have the writer create an outline.

The outline should consist of:

  • |276dc8f00721775da66712a0e79691f7| – the whole introductory paragraph(s) should be fully written.
  • |603ba20684c82856e3e2f7dbd8e1976c| – they should put the main points that will be discussed throughout the body into a bulleted list.
  • |88a6c71f0fe7b31e26f9053968f4c333| – the conclusion should end with a question posed to the readers.

If you don’t like the outline or any specific element of it, give the writer feedback and have him or her continually adjust it until you are happy. Once you are happy, you can then have the writer write the post.

Once your writer finishes writing the post, provide more detailed feedback on what you like and dislike.

The whole purpose of this process is to be so picky with the writer that he or she will learn what you like and don’t like. Eventually, the writer will know what you want without much involvement from you.

|68746b51e5df2bdd372d9dd0d2cf02a7|

If the writer has included images, make sure they are screenshots, royalty-free images, or ones that were purchased. In other words, make sure you don’t get sued for using the images.

I’ve been stuck in situations where writers used images that they weren’t supposed to, and we published the content. We later got a legal letter from stock photography sites like Getty Images that not only demanded that we take down the image but pay them for the prior use of the image.

This has cost me thousands of dollars over the years, which is why I am very picky about what images can or can’t be used.

|bf997b40a84676e65b2130ac7c2edb57|

As I mentioned in one of the requirements above, the writer should be linking out to sites—dozens, if not over a hundred, to be specific. A good rule of thumb is to add external links only when it makes sense for the reader. Ideally, you should be shooting for 25 external links for every 1,000 words of content you are writing.

I know I don’t follow this rule for Quick Sprout, but it is because the blog is already popular. On my new blog, NeilPatel.com, you’ll notice that I have at least 100 external links per post.

Why?

Because I usually email out each of the sites I linked to with the following email:

|966cb95292a9cbb1b4bed063fa949fbc| I mentioned [insert their site name] in my latest post

Hey [insert their name],

I just wanted to let you know I am a huge fan of your work. I like it so much that I actually linked to [insert their website] within my latest blog post.

[Insert your blog post URL]

I would be honored if you checked it out. And if you love it, feel free to share it on the social web.

Your fan,

[Insert your name]

By doing this, you’ll gain social shares and eventually build up a large enough audience that can be leveraged to promote future posts.

|01166bc49cff9224b9cf07140b224177|

The process I’ve outlined above works so well that combined, the Crazy Egg and KISSmetrics blogs generated well over a million visitors a month.

Just look at the NeilPatel.com blog. You’ll see how much traffic it has received, which isn’t too bad considering that the blog is fairly new.

So, how else can you grow your blog without having to write content?

 

 

Click Here For Original Source Of The Article

Top Digital Marketing Takeaways From Authority Rainmaker

Brian Clark Authority Rainmaker Cover

What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing?

According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn and pursue knowledge, the expertise that warrants credibility and respect of your peers and the time and effort to earn your place as an industry thought leader.

While only in it’s second year, Copyblogger’s Authority conference brought the passion and expertise that will no doubt result in achieving authority status among digital marketing events in the industry.

Alexis Hall, Lee Odden and I had the pleasure of representing TopRank Online Marketing for this informative and entertaining event, which took place at the beautiful Ellie Caulkins Opera House in downtown Denver Colorado. We met interesting people, created great blog and social content and learned lots of great digital marketing tips to share with our agency team.

Here are some of our favorite takeaways:

Buyers Hold the Power – Daniel Pink

D Pink AR2015

Today’s buyers are extremely savvy. They have access to information and tools, that previously were only available to the sellers. Marketers have an enormous opportunity to begin serving these customers in a more meaningful way.

Find out how by reading The New Era of Sales and Content Marketing – Daniel Pink

Content Marketing Pros Follow Similar Paths to Success – Joe Pulizzi

Joe Pulizzi

Content marketing has exploded in popularity and for very good reason. Done right, it gets huge business results at a fraction of the cost of more conventional marketing tactics. Several trail-blazing businesses and thought leaders have been instrumental in driving the adoption of content marketing by not only proving the model, but in many cases defining it.

For companies who have yet to achieve content marketing greatness, make sure you’re on the right track by following Joe Pulizzi’s 6 Steps to Building a Massive Audience

Cleverness Doesn’t Pay When it Comes to Landing Pages – Sonia Simone

Sonia AR2015 2

Clever titles may work great for BuzzFeed and Reddit content, but they can be confusing in the context of landing pages. The goal of any landing page isn’t to get a laugh, it’s to motivate action and confusion is the enemy of action.

Learn how to turn your landing page CRO up to 11 in Dr. Evil’s Guide to Landing Page Design and Optimization.

Search Engines Are Getting a Lot Smarter – Danny Sullivan

D Sullivan AR2015

As powerful and revolutionary as search engines are, the past year has seen some truly game-changing upgrades at Google. From the Hummingbird algorithm update which moved Google ranking factors far beyond just keywords and links, to the Mobile Friendly update which is helping to usher in a new era of mobile friendly websites, search marketers have had plenty to keep them busy.

Learn more about the where search is now and likely to be going in: Danny Sullivan on the State of Search Marketing in 2015 

Craving More Authority Rainmaker Insights?

This eBook features additional insights and tweetable tips from the marketing experts that appeared at Authority Rainmaker 2015.

Complete List of Coverage From Authority Rainmaker 2015

Below are links to the presentations we covered at Authority Rainmaker:

Thank you to Brian Clark, Jessica Commins and the Copyblogger team for putting on a such a great event! I know most of the attendees would agree, this is a digital marketing event worth repeating and we’re looking forward to what’s in store for next year.

Whether you attended Authority in-person or vicariously through social shares and posts like this, what were your favorite takeaways from Authority Rainmaker?

Disclosure: Copyblogger Media is a TopRank Marketing client for the Authority Conference.


Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Top Digital Marketing Takeaways From Authority Rainmaker | http://www.toprankblog.com

The post Top Digital Marketing Takeaways From Authority Rainmaker appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Hey Bloggers! Is it Time to Focus a little Less on Your Blog and A Little More on YOU?

11168583 10152919269233004 7199300303247476856 o 3

Blogging has been very good to me over the last twelve and a half years, but it’s come at a personal cost that I’m sure many can relate to.

Gradually over that time I’ve allowed myself to become more and more inactive. Gradually over time I became less and less fit and gained more and more weight.

Along with the weight gain and loss of fitness came a loss of energy and mental alertness. If I’m honest it also began to impact my mental health which in turn impacted numerous other areas of my life from relationships to my personal confidence and even through into my blogging.

Four months ago I had a bit of a wake up call after my annual doctors checkup, when I was presented with a list of areas I needed to do some work on. None of the things on the list were super-urgent or life-threatening but the fact that it was a list was enough to grab my attention and sparked a few changes in my life.

I recently wrote about my ‘slow decline’ and the changes I made in a post over on LinkedIn titled My New Project: Project Me.

In short I began to walk each day and made some significant changes to my diet (you can read the specifics in the post). The impact was pretty immediate.

  • Most importantly I’m feeling so much better within myself.
  • I have more energy than I remember having for a decade.
  • I’m thinking clearer and have more mental alertness and stamina.
  • My confidence has improved so much!
  • I’ve lost 13 kilograms (almost 29 pounds) and am in desperate need to go shopping to buy some smaller clothes!
  • My blood pressure is down!
  • I’m no longer out of breath when I play with my kids.
  • I’m getting more productive and the quality of my work is improving.
  • My mood and outlook has improved and I’m finding myself smiling a whole heap more

It’s Infectious

One of the other impacts that I had not expected of this journey is that as I’ve shared my story (with the above post) and in conversation I’ve noticed that it’s sparked others around me to make changes.

I was at a conference last week when three people told me that they’d started their own ‘Project Me’ campaigns. Each was doing it their own way and focusing upon a different areas of their life but each was sick of the ‘gradual slides’ that had happened in their lives and was doing something about it.

Join Us?

I’ve been thinking a lot about this over the last few weeks and have been wondering if there’s some way we could support each other more as a community in this area.

I’ll declare up front that I’m no expert in any of this. I’m four months into this journey and have been learning a lot but still have a long way to go. But I do know that I’m much more likely to have success if I’m doing this in community and have a little accountability from those around me.

As a result yesterday on the spur of the moment and without any planning or forethought, I decided to start a little group on Facebook for those who want to work on improving their health.

I’ve set the group up under the name of Feelgooder (the name of an old blog I used to have that I’ve never done much with) with the goal of it being alive for three months. On 19 August we’ll reassess whether the group is being of use to people and I’ll decide if we continue it or not.

The group is a closed group but you’re very very welcome to join it.

The objective is not to prescribe, teach or share any one way to get healthy. Rather it’s a place for support, share, be vulnerable and have a little accountability.

So far we’ve got 230+ people who’ve joined. People seem to be at all stages of the journey with their fitness, diet and other areas of well being. There’s also people from all parts of the world and different age groups.

So far the group is largely made up of bloggers or online entrepreneurs. There’s no rule on this but it’s who seems to be joining so I thought I’d open the invitation up to the wider ProBlogger community.

Whether this evolves beyond the group or ends up just being a temporary community I don’t know but I’m loving the first couple of days and hope that those of you who feel moved to do so might consider joining us.

Is it Time to Focus a little Less on Your Blog and A Little More on YOU?

I’d love to see you over on the Feelgooder Group on Facebook.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Hey Bloggers! Is it Time to Focus a little Less on Your Blog and A Little More on YOU?

Click Here For Original Source Of The Article