New Guide Provides Framework Guide Strategy Planning Conversations With Directors and Management

New Guide Provides Framework Guide Strategy Planning Conversations With Directors and Management

Consultant Ed Marsh has released a guide to facilitate strategy discussions for boards of directors of industrial manufacturing companies facing disruption

Online PR News – 12-June-2017 – Major business disruptions tend to happen very quickly.after years of indications that they were pending. That was true of the disruption created by import competition price and quality in the 90s, and its true of the rise of Manufacturing 4.0 also called the 4th Industrial Revolution.

Technology trends such as the Internet of Things (IoT) and 3D printing are colliding with major market trends including demographics, workforce challenges, global business, geopolitical risk, sharing economy and profoundly changing industrial buying habits.

Yet many small and middle market industrial manufacturers havent done much scenario planning much less embraced these trends in their strategy development. Thats a potentially damaging oversight by both independent directors and executive management. The trends often seem quite remote and teams who are uncertain where to begin the conversation tend to default to near-term priorities.

Manufacturing revenue growth consultant Ed Marsh frequently encounters this uncertainty with clients and has developed a guide to help manufacturing company owners, directors and management begin productive conversations and planning.

With 52 pages of insights, trend background and sample questions, Navigating the Turn – A Mapbook & Question Guide for Directors & Managers of Companies Hoping to Thrive in 2025 provides a framework and discussion starters to facilitate these critical conversations.

I love working with folks that start, run & grow industrial manufacturing companies says the guides author Ed Marsh, an expert on sales & marketing for manufacturers and founder of Consilium Global Business Advisors, LLC. He continues, Theyre brilliant and inspiring. But too often their focus on product and technology keeps them from seeing these critical big picture trends which means they miss opportunities and may be surprised by challenges.

Rising generations of operations, finance, engineering and maintenance managers bring with them different expectations and habits than their predecessors. As digital natives accustomed to sharing economy models such as Uber and Airbnb, these folks expect their industrial suppliers to be digitally savvy and contemporary in their business practices. Yet many B2B manufacturers persist in traditional revenue growth approaches, refusing to provide robust online prospect experiences or to entertain alternative B2B revenue models.

Similarly they tend to be dismissive of additive manufacturing/3D printing and view IoT as an integration project rather than an opportunity to incorporate data services and cloud models into their product roadmap which will not only position them well against manufacturers but provide data which theyll likely be able to monetize in new business models.

Marsh notes As an independent director and NACD Director Fellow it worries me to see how rare this sort of strategic discussion and scenario planning is among clients and prospects. Ignored, these changes imperil companies. Embraced, they represent incredibly exciting and profitable growth opportunities.

Todays digital tools provide manufacturers with incredible domestic and global growth opportunities. The tools must be used in an integrated strategy driven approach and the short and medium term corporate strategy should feed the long-term. This free guide will help boards and executives to begin the critical, introspective work to position themselves for vibrant growth.

The Industrial Manufacturing Strategy Conversation Guide can be downloaded at http://strategy.consiliumglobalbusinessadvisors.com/strategy-guide-for-executive-managers-and-boards-of-directors-industrial-manufacturing-companies. Companies that would like to apply the sort of rigorous management which powers their manufacturing, to their revenue growth, can learn how at www.ManufacturingRevenueGrowth.com

About Ed Marsh: Ed has 25 years of experience in industrial marketing for manufacturers, sales & management. He’s a HubSpot tiered partner and has helped a number of B2B companies achieve revenue growth success by coaching and developing their internal teams using this model. He’s a graduate of Johns Hopkins, a former Army Airborne Ranger, NACD Board Director Fellow and member of the Association for Corporate Growth. He’s also an experience international businessman and Export Advisor to American Express’s Grow Global program.

Quote:

“As an independent director and NACD Director Fellow it worries me to see how rare this sort of strategic discussion and scenario planning is among clients and prospects. Ignored, these changes imperil companies. Embraced, they represent incredibly exciting and profitable growth opportunities.”

Company Contact Information
Ed Marsh
http://www.ManufacturingRevenueGrowth.com
9782389898
 
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Local Houston IT Company offers Cloud Solutions for Growing Businesses

Local Houston IT Company offers Cloud Solutions for Growing Businesses

As companies grow, decisions need to be made to go with either a local server, a virtual server or a partly cloudy environment

Online PR News – 11-June-2017 – As companies grow, decisions need to be made to go with either a local server, a virtual server or a partly cloudy environment where data is stored both locally and in the cloud.

Making the best decision on which platform is critical. The mistake that many startups have is they simply do not have any form of strategic IT planning and basically purchase the least expensive computers and laptops as they need them.

This leads to a hodge-podge of equipment with no consistency or standardization and ultimately everyone gets frustrated.rnrnThe best thing that any growing company can do is sit down with a professional IT Company, like Impress Computers, who can map out the correct path for the customer.

One of the most exciting improvements that have come about in the past few years is the growing choice of secure cloud synchronization platforms that allow businesses to securely sync their data with the cloud. This is ideal for engineering and environmental firms that have multiple locations, but still need to collaborate and share data.

Advantages of the cloud

Safely sharing files with customers, suppliers and partners can be challenging for many companies. Online file sharing combines the ease of use and flexibility both employees and partners want along with the security, visibility, and control IT needs.

Be More Productive
oCollaborate anytime anywhere whether on mobile or on your desktop
oAccess files with your favorite applications like Office 365 and Google Docs
oWork efficiently with users both internal and external to your organization

Protect Your Information
Use Smart Reporting and Auditing to meet compliance
Enforce security policies to protect intellectual property
Prevent data leaks with sub level permissions

Increase Return On Investment
Modernize your existing infrastructure without rip and replace
Reduce bandwidth by intelligently accessing the closest file
Prevent vendor lock-in with an open architecture

Companies in the Houston and Katy Area really need to consult with a local IT firm, like Impress Computers before any purchase is made

Company Contact Information
Roland Parker
http://www.impresscomputers.com/
2816479977
 
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Universal Design Specialists Offers Lower Prices Nationwide on USA Made Handicap Door Opener Kits

Universal Design Specialists Offers Lower Prices Nationwide on USA Made Handicap Door Opener Kits

Commercial ADA compliant handicap door openers are available at additional discounted prices when purchasing one of several popular automatic door opener kits.

Online PR News – 09-June-2017 – Effective June 9, 2017 commercial ADA compliant Handicap door openers are available at additional discounted prices when purchasing one of several popular Automatic door opener kits from Universal Design Specialists.

These Ada door openers are all US made in Connecticut and should not be confused with the lower quality knockoffs being offered from overseas.

The company has created a combination of 18 different commercial ADA door opener packages comprised of their most popular combinations of accessories to be included with the individual handicap door openers. The basic starter package includes a Jamb or Door Mount automatic door opener with two wired handicap buttons for only $1356.50 and this includes Free shipping when ordered online. Other options available in the door opener packages are an electric strike to release the door latch, wireless handicap door buttons, a coded keypad, hand-held remote controls, battery backup for power outages and a fully adjustable door closer rated to minus 30 degrees Fahrenheit for exposure to weather.

To facilitate easier ordering the company offers a simple online Handicap door opener Survey which when submitted will be reviewed by technical assistance and a response sent you advising on the perfect kit for your specific installation. In addition helpful and easy to understand information is available by reviewing their Step x Step Guide (http://www.universaldesignspecialists.com/automatic-door-openers/#Guide) as well as their FAQ’s (http://www.universaldesignspecialists.com/FAQs-for-automatic-door-openers/). These Automatic door openers are simple to install when ordered correctly and all this can be achieved by reading the helpful information and submitting a survey prior to placing your order. Typically most installations are completed by contractors, carpenters, electricians and even a skilled handy person. Most installations when attempted for the first time are completed in 2-4 hours.

The model 4300 handicap door opener is ADA compliant and is installed in all public spaces including government buildings, medical facilities, airports, schools, churches, housing developments and offices.

Orders are typically shipped from the factory in 1-2 production days and expedited shipping is available when required. This model is our workhorse of ADA door openers with one of our units still running in our factory since 1994 with only a few drops of oil and some grease annually.

For more information see http://www.universaldesignspecialists.com/automatic-door-openers or call customer service at (800) 481-1808

Files
4300_Installation_Instructions.pdf
4300_electrical_details.pdf
Residential or Commercial ADA Door Opener.doc
Quote:

“These ADA door openers are all US made in Connecticut and should not be confused with the lower quality knockoffs being offered from overseas.”

Company Contact Information
Marc Mendelsohn
http://www.universaldesignspecialists.com
(800) 481-1808
 
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High-End Refurbished PCs from Impress Computers Yield Incredible Return

As humanity progresses through the age of technology, the demands placed on IT infrastructure and PC hardware constantly push beyond their prior boundaries.

Online PR News – 09-June-2017 – High-End Refurbished PCs from Impress Computers Yield Incredible Return.

As humanity progresses through the age of technology, the demands placed on IT infrastructure and PC hardware constantly push beyond their prior boundaries. While most new hardware can withstand the pressure and perform at a high level, aging technology struggles to keep up. As a result, businesses are forced to upgrade PCs every few years just to overcome this sluggishness that seeps in over time. Upgrading often presents a difficulty however, as speedy new machines cost a hefty sum to acquire and can place quite a heavy burden on the company budget. Impress Computers, a local computer company based in Katy, TX has composed a solution to the problem, supplying refurbished business class machines loaded with some of the best specs on the market while maintaining a low price point.

These refurb machines capture high end technology such as the latest intel i5 and i7 processors, new solid state drives, and large amounts of RAM, bringing it all together to place them in a bracket with the fastest workstations on the market. The price point however, as a refurbished machine, often approaches less than half the price of a new machine.

One might call into question shelf life of such a machine, as there must be a catch to such a good deal. However, the average lifespan of the refurbished models tend to only be about a year less than the new models, lasting long enough for the technology to become outdated and require a replacement in any case. Occasionally some of the models do seem to have a defect out the door, but since the machines come with a standard one year warranty this doesnt seem to be an issue.

Of further benefit to companies that seek to improve efficiency, many of the refurbished machines come pre-built with dual-monitor capabilities. This enables a company to simultaneously upgrade a machine to a faster one while also improving the efficiency of the employee using it.

Overall, in a world ravaged by a daily onslaught of new and improved technology, businesses have no choice but to constantly upgrade and attempt to keep everything afloat. Going the conventional route is expensive, and often cuts money out of other important areas such as growth and marketing. Impress Computers solution of high end refurbished machines serves to provide a little leeway, giving businesses the speed they need while leaving room for the growth and expansion that is so vital to a successful enterprise.

Company Contact Information
Roland Parker
http://www.impresscomputers.com/
2816479977
 
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Should You Be Using Live Video to Make More Money?

Facebook Live, YouTube Live, Periscope.

All the major social platforms are integrating live streaming in some form.

Several up-and-comers, like Meerkat and MeVee, are also creating buzz.

And this all means one thing: Live video is hot. Scorching hot.

It seems everyone is now using live video in some fashion to connect and interact with their audience in real time.

I’ve noticed a good chunk of the YouTube channels I’ve been subscribed to for years are now taking it live.

It’s definitely catching on.

But does using live video make sense for you?

Is it a viable means of making more money?

In this post, I’m going to take a close look at the state of live video, how people are using it and what kind of results they’re getting.

I’m also going to look at the benefits as well as the drawbacks that might not be very obvious.

By the end, you should have a pretty good idea whether or not you should add live video to your sales and marketing repertoire.

Market outlook

First, let’s see what the live video market looks like at the moment.

Of course, video in general is booming.

According to eMarketers.com, “digital-video ad spending will rise from $9.9 billion in 2016 to $20.08 billion in 2020.”

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More than doubling over the course of five short years is pretty dramatic.

But live video is what’s really blowing up.

Socialbakers found that “half of all big media pages publish live video.”

https3A2F2Fcdn.socialbakers.com2Fwww2Fstorage2Fwww2Farticles2Fcontent2F2016 082F1470226451 graph 2 half of all big media pages publish live video 1

And the number of videos is growing.

https3A2F2Fcdn.socialbakers.com2Fwww2Fstorage2Fwww2Farticles2Fcontent2F2016 082F1470226245 graph 1 media publishers lead the way on live video 1

I can only imagine what the numbers will be like once 2020 rolls around.

Another interesting thing I’d like to point out is the engagement level that comes along with live video.

In fact, live video blows pre-recorded video out of the water.

Forrester reports that “live video gets three times the amount of engagement as non-live video.”

And it’s easy to see why.

There’s a certain buzz that comes along with watching a video in real time.

There’s a connection that isn’t there otherwise.

Not to mention that viewers can directly interact with the person recording the video via live chat.

It’s pretty cool and shows just how far video has come in a relatively short period of time.

Remember when simply watching videos on YouTube was cutting-edge and really big deal?

Live video has built upon the original concept and made it far more interactive.

How live video is changing content marketing

It’s safe to say that content marketing isn’t going anywhere anytime soon.

And that’s fine by me.

Content marketing and inbound marketing in general have been a breath of fresh air in a world where conventional advertising mediums have become stale and quite obnoxious.

But the way I look at it, live video is poised to shake up content marketing.

Massive social networks, like Facebook and YouTube, could become a new form of TV big-name companies funnel more and more money into.

The traditional text-based blogging format could change as well.

Rather than always writing regular blog posts, people might start sprinkling in live videos here and there.

As you can see, there are some far-reaching implications.

The benefits of live video

Now, let’s get down to the nitty-gritty.

How can live video benefit you?

If you’re putting in the time and energy, it’d better be worth your time.

The way I see it, there are some huge advantages.

It helps your audience get to know you

For starters, it allows your audience to get to know you on an incredibly deep level that’s simply not possible with any other medium.

Just think about it.

A live video combined with a real-time comment/Q&A session is arguably the most effective way to inject your true personality into your content.

Darren Rowse of ProBlogger uses live video fairly frequently to answer questions and connect with his viewers.

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It adds a whole other dimension to his overall content.

And, in my opinion, it makes him more personable and relatable.

You feel like you know the guy.

Engagement

Next, there’s the increased engagement.

If you’ve been blogging, active on social media, copywriting, etc. for any length of time, you know just how important engagement is.

And by all accounts, live video is a natural catalyst for boosting engagement.

As I mentioned earlier, live video gets triple the engagement of pre-recorded video.

More specifically, “streaming videos on Facebook are viewed at much higher durations (3x) than non-live content.”

And here’s the kicker.

Facebook’s per-video engagement rate is a whopping 6.3%!

That may not seem like a lot at first glance.

But keep in mind the normal engagement rate for many industries on Facebook is less than 0.15%.

That’s a massive difference!

The brilliant thing about live video is that it naturally begs for engagement.

It’s basically like sitting down and having a face-to-face conversation with your audience.

They can ask questions, leave comments and really get to know you.

Increased engagement naturally comes with the territory.

Extend your reach

Live video is just about everywhere these days.

Scroll through your Facebook feed, it’s there.

In fact, “Facebook videos have increased 360% across everyone’s news feeds.”

Check out what your favorite YouTubers have been up to, and odds are someone is recording a live video.

Getting in on the action is virtually guaranteed to help you extend your overall reach.

It allows you to reach a larger percentage of your demographic that may have been inaccessible before.

Generate massive leads and sales

When you put it all together, it translates into more leads coming your way on a regular basis.

Not only that, the quality of your leads should increase as well.

They know you, trust you, and have rapport with you.

Therefore, a sizable portion of your leads is already primed to buy.

And it’s not unrealistic to expect repeat sales and long-term brand loyalty.

The Funky Fairy, a children’s clothing store in England, ran three sales over four days on Facebook Live.

Their goal was to liquidate their overstock inventory and quickly crank up sales.

The owner, Vicki Stewart, displayed the items for sale, while chatting about them.

ms funky fairy live

Viewers, using comments, were also able to request specific items they wanted.

And it totally worked!

Views increased from roughly 7,000 during the first two sales to 10,000 for the last one.

This enabled The Funky Fairy to quickly move stock that otherwise would have probably just sat there.

Monetization strategies

There’s one last thing I would like to point out.

Increasing sales isn’t the only way to make more money through live video.

There are several ways you can monetize your videos to make money directly.

I came across an article from DaCast that highlights some specific ways you can make money broadcasting live video.

  • Offer pay-per-view or subscription-based videos.
  • Promote advertisers on your videos (“ads appear in the lower thirds of your video or as clips before your broadcast begins and/or interrupting it like standard television commercials”).
  • Ask for donations and link to sites like Patreon.

I suggest approaching these monetization strategies with caution (you don’t want to create a rift between you and your audience), but I felt they were worth mentioning.

Under the right circumstances, they could definitely help you drive higher profits.

Does it make sense for you?

At this point, I think we can all agree the market outlook for live video is extremely promising.

It’s also clear that using live video can be highly beneficial to your brand and help you increase revenue.

But it doesn’t mean it’s right for every single brand.

Not to burst your bubble, but live video may not be viable if you have a small audience.

For instance, YouTube mandates that a channel must have a minimum of 1,000 subscribers in order to live-stream.

This number was reduced significantly: earlier in 2017, you had to have at least 10,000 subscribers.

And quite frankly, it could be embarrassing if you go live and no one shows up.

Another issue is it can hurt your brand equity if you don’t nail it.

You’re basically gambling on your image by live-streaming.

Putting yourself out there could potentially backfire, and people may not necessarily like what they see.

Or maybe it’s just not for you.

It’s pretty common for people to freak out once the camera is on them.

All of a sudden, your mind goes blank and the whole thing is just awkward.

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Remember, there’s no editing with live video.

Viewers see everything in real time.

I’m not trying to kill your vibe, but it’s important to look at all the angles before you decide to start using live video.

Conclusion

Live video is a powerful new format, changing the content marketing game.

Most experts are predicting it will continue to grow and more companies will funnel big money into it.

The potential is huge.

If you follow the right formula and create engaging live video content, you can strengthen existing relationships, increase the size of your following, boost engagement, generate more leads and increase sales.

On top of this, there are several other ways to directly monetize your live videos.

But it’s important to note this medium isn’t viable for everyone.

I suggest giving it careful consideration before diving in head first.

If it’s something you’re seriously interested in and makes sense for your brand, give it a shot.

For examples and ideas, check out this post from IMPACT.

How often do you watch live videos?

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Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

A Guide to Visual Content for Social Media [Infographic]
Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today) |adcf0b650f9b3903dea84157d6e7bf72|
Many people understand what influencer marketing is and how it can impact their brand, but few understand the cost. Here is pricing information from agencies, talent agents and the social influencers themselves for Instagram, Snapchat and YouTube pricing. Cost is based on many factors including campaign length and price per follower. (Digiday) |a0ef47dd251c6f2308cd39c3cb1ca3d8|
Google plans to build an ad filter into Google Chrome that will prevent pages from showing ad formats that are determined to be too intrusive. The Coalition for Better Ads will be monitoring these ads. While the intention is to protect users from being bombarded with annoying ads, it may hurt the ad publishers by putting the power into Google’s hands. (AdAge) |05e78be1031ee568423d57fc768a5f6f|
LinkedIn has a new feature called the “Suggested Summary” tool that will provide you with keywords and phrases to help you get noticed by your target audience. Just by having 40 or more words in your summary ensures you show up in search results, and by using the keywords and phrases from this new tool are also indexed into LinkedIn’s massive search engine. (Business2Community) |dce98e16a70c368c5e364b8cb72f6dd6|
Google has rolled out a new user experience for the local panel in mobile search results. This means you can now quickly toggle between local business’s overview details and reviews for the business, making it easier to get information about the particular business. (Search Engine Land) |217b991cf0bb9fa98c0f83a38a3829d7|
Social media marketing is widely used in business, and Facebook is still the most valued and most used social network channel for both B2B and B2C brands. This report shares commonly used social platforms and the most important paid social media channel for B2B and B2C. (MarketingProfs) |90e0b9e315f86226f333266122a8fd0a|
Placed is an advertising data player that uses opt-in mobile panels to track foot traffic to stores. The location-focused company will still operate independently, but Placed will also report to Snap’s CSO, Imran Khan. The companies will put data sharing, privacy and security guidelines in place to separate advertiser data. (AdWeek) |291e04421c2ba53eaf1f2dd50b32c3fe|
Facebook rolled out three new templates where advertisers can create Canvas ads to achieve certain business objectives: get new customers, more in-depth look into a particular product or service and sell products. Also, a Canvas post can act as the main creative showpiece in a shoppable Collection ad. (Marketing Land) |04d5d84bb8c6ad0d70a22418fe5a1df3| We’ll be back next week with more digital marketing news. Have something to add? Leave a note in the comments to Tweet to @toprank.

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4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc.

I could overhear the conversations a bit, so I asked someone sitting near me, “Was that guy in the NFL or something?” He responded, “Yeah, that’s Rocky Rochester. He was defensive tackle for the New York Jets in Super Bowl III.”

He happens to sit by me, and we strike up a conversation. He notices I’m wearing a Hofstra shirt, and he says, “Hey, we used to practice there.” Then, when I notice his Super Bowl ring on his finger and mention it, he does something that simply shocks me.

He just hands it to me. So, I’m sitting there, holding a ring from Super Bowl III. The Super Bowl of Super Bowls. Broadway Joe. The Guarantee.

I share this story because inbound marketing was on the top of my mind in that coffee shop on Sunday morning — the team at our sister company, MarketingSherpa, was putting the finishing touches on the Quick Guide to Inbound Marketing for B2B  — and I realized this story was the perfect analogy for effective inbound marketing. Often, we get so focused on data and metrics, technology and automation that we overlook everyday human interactions like this.

However, normal human interactions are what we should be trying to emulate with our marketing, especially inbound marketing.

Lesson #1: B2B inbound marketing gets you recognized

The first lesson speaks to the power of inbound. Whatever you’re selling — marketing automation tools, hospital diagnostic equipment, construction software — your buyers have a list in their head. It’s the consideration list.

I need to buy a B2B product. I can’t consider every possible company. Who’s going to make that short list?

When you create an engaging inbound B2B program and build an audience, you’re like Rocky Rochester. No longer are you just another guy in a Starbucks. You’re someone everyone wants to talk to. And hear from.

And the value of that has a ripple effect through your marketing. When prospects are at a trade show scanning booths, name recognition makes them much more likely to engage. When they get a phone call or email from someone representing your company, they’re more likely to give it a small opening. And, when they’re making that all powerful consideration or RFP list, you’re more likely to be on it.

Lesson #2: Have a good story to tell

Recognition isn’t enough. Prospects must have the desire to actually want to engage with that brand.

Sure, it helps to have the biggest brand in the world in your industry. However, if customers know they will only be sold to when they engage with you, they’re much less likely to seek out your content or subscribe to your newsletter.

The reason everyone was engaging Rochester in that coffee shop is they knew he would have good stories to tell.

On the flip side, if everyone had recognized him as, say, a vacuum cleaner or insurance salesman, they likely would have had that moment of recognition as well. However, they also likely would have gone out of their way to avoid him, not engage him.

Lesson #3: Effective B2B inbound marketing is relevant

When we were talking, Rochester noticed my Hofstra shirt, and he mentioned how the Jets would practice at Hofstra.

It’s a minor detail. And it happens naturally in a human conversation.

But all of your inbound marketing should, as closely as possible, replicate these human interactions and seek to provide relevant, helpful content to your audience.

Do you give your audience different email newsletters to subscribe to based on their interests? Do you de-dupe email sends when you know someone has already taken advantage of the offer — for example, removing people who have already registered for a webinar from the invite?

What can you do to make your B2B inbound program more relevant to customers?

Lesson #4: Surprise and delight your audience

Once they know who you are, are interested in your story, and know it’s relevant…still, these are busy people with a million different concerns. Even if they’re reading your blog post, they’re probably skimming it and only half reading it. And, how likely are they to share it with their social network?

To stick out from the clutter, you really need to delight them.

When I noticed Rochester’s ring, I didn’t expect him to hand it to me. It was so far above and beyond my expectations that I didn’t even think to take a picture of the ring on my finger until the moment was well over, and I had left the Starbucks. D’oh!

How can you surprise and delight your prospects? How can you go above and beyond? Here’s a great example from the Quick Guide to Inbound Marketing for B2B with New Relic, a software analytics company.

The company had a photo booth at an event and turned the photos of visitors — along with their answer to the phrase “Data helps me ___” — into virtual picture billboards it shared on social media. A great inbound strategy — customers hearing from customers.

But, the New Relic team didn’t stop there. They decided to surprise and delight. They turned the virtual billboards into tiny physical billboards that they then mailed to the customers. What do you think happened when they received those billboards in the mail?

They were surprised and delighted, so they shared that story with their peers on social media. Just like I’m sharing my minor brush with Super Bowl history with you.

“It’s really important to connect on that personal level, because no matter how big the companies that you’re selling to may be, they’re still people. And any time you can find a way to engage that’s a little unexpected and fun, that makes a huge difference,” said Baxter Denney, VP of Growth Marketing at New Relic.

You can follow Daniel Burstein, Senior Director of Editorial Content, MarketingSherpa, on Twitter @DanielBurstein.

You might also like

B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B External Communications: How IBM conveys the value of complex products, spotlights innovative employees and entrusts employees with social media

Inbound Marketing for B2B: 10 tips to attract and engage your audience in a helpful (not salesy way)

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These 5 Rules Will Help You Work More Productively at Home

5 tips for working productively from home

This is a guest contribution from ProBlogger Productivity Expert Nicole Avery.

It is the dream for many of us. Working from home, for our selves, working when we want, in our pyjamas if we want, until the reality of working from home kicks in. To work productively from home it requires discipline, planning and organization. Without them we can end up spending more hours working than we wanted to in a house that has become a shambles.

I have been working from home now for over five years now and I have moved from an ad hoc state where I felt like I was always working and if I wasn’t actually working I was still thinking or worrying about work, to a state where I happily switch off at night, relax and leave work until the next day.

It took me some time to find the balance that the freedom of working from home provides and putting in place some structure and boundaries so I could work productively at home. Here are five strategies I implemented to help me do this:

1. Set working hours

I think one of the most significant benefits for working from home is that in the most part, you can set the hours that you work; you can work early in the morning or late in the day depending on what you like. While you will read posts from morning advocates shouting the praises of getting up at 5am and working first thing in the morning to be most productive, I don’t think that is the case for everyone nor is it possible for everyone to work at that time.

I am a morning person, however the best time for me to fit exercise in is at 5.30am and after exercise my focus is on the kids until they are all off at school. My workday starts only after that. For others, they simply don’t work well in the mornings and science has shown when you are most productive does depend on your chronotype. Your chronotype is your natural master biological clock; think of it of how you are programmed to function across different times of the day. Setting your work hours at home to best match when you are most productive will save you hours of time. If you are interested in finding out your chronotype you can take a quiz here.

Setting work hours and sticking to them also helps eliminate productive procrastination that can so easily happen at home. There is always something you can be doing at home cleaning the bathroom, watering the garden, putting on a load of washing – all of which are tasks that need to be completed so you are not just lost in some Youtube abyss. But these tasks won’t be helping you to achieve your work goal. Having a time by which you need to start work whether like me it is 10am or 2pm if you work better in the afternoons, allows you to plan other times to do home tasks instead of in work time and you can keep some separation between the two.

2. Have a “finish work” routine

Whether your office is your coffee table or a fully kitted out home office, the fact remains that your work is still physically located where you are when you finish up for the day. This means the temptation to just do “one thing” after dinner can be exceptionally high and if you do that one thing; it can be a quick slippery slope to doing another hour of work before you have realized what has happened.

This can seem like a good idea and a way to keep on top of things, but not only is it not a productive way to work, it detrimentally affects your sleep and therefore your overall health. Study after study is now showing the impacts that blue light from devices has on us, including this one by a team at Harvard Medical School:

We found that the use of portable light-emitting devices immediately before bedtime has biological effects that may perpetuate sleep deficiency and disrupt circadian rhythms, both of which can have adverse impacts on performance, health, and safety.

When you finish work for the day, make it a definite finish. Create a routine that you follow each day, so it signals to yourself that you have finished. Have cues to allow your mind to switch off work and begin being present in what other activities you have on for the rest of the day.

The routine may start with writing your to do list for the next day. If you after tips on how to create a to do list that will set you up for a productive day see this post on Problogger – 5 Steps to Creating a Productive Blogging To Do List. Then have your “finish work” routine end with turning off your computer. I know some of you will say “but I will need the computer later for personal reasons”. This maybe the case but I would still highly recommend turning off the computer. It is a step that sets you up for success – you are much less likely to do just one thing, if that involves rebooting the computer, logging in and opening the application you need. It will help you to stay away from work once you have finished.

The reality is that if you need the computer for personal reasons in the evening, you can always turn it back on. If you leave it on just in case you need to use it, you are creating a temptation for yourself. You may be tempted while walking past the computer to check email and at some point you will need to turn it off which might expose you to a project you were working on and start your brain ticking over with ideas just before you go to bed!

3. Include breaks and movement

When we work for ourselves at home, we can be hard taskmasters. We will often work for hours without breaks, eat lunch at our desk and if we were to wear a step counter for the day we would see that we moved very little.

Quite obviously this way of working isn’t good for our overall health, but we often do it thinking we are being productive as we chalk up more hours of work each day. The data tells a different story though and it shows there is actually a negative correlation between hours worked and productivity. I shared the below graph in my post on How Working Fewer Hours Can Increase Your Productivity which shows the productivity (GDP per hour worked) in relation to the number of hours worked in OECD countries. The trend is clear: the more hours worked the less productive we are.

Relationship between hours worked and productivity

And if we are honest with ourselves we know this is true. By the time we are into our fourth hour of work with no break, the blog post that we could write in an hour first thing into our working day is now taking us twice as long. We get distracted and our mind wanders; sign that our mind needs a rest.

Making sure you take breaks regularly is key to staying productive and during the breaks if you really want to recharge, you need to move away from the computer. Stay off social media and email and allow your mind to rest. Walk around the house, sweep the floor, hang out washing to get you outside in the fresh air or even better take a quick 10 minute walk. You will be surprised how much better you will feel when you sit back down to work and how much more productively you will work.

4. Respect your time blocks

When you schedule your day, if you have followed my advice on batching, it will be broken into time blocks across the day. There will be time where you do your deep work of blog writing or product creation etc and there will time where you have scheduled your lighter work like social media and email etc.

Most of us choose to work from home as we want the flexibility it gives us, whether that be to attend activities at the kids’ school, catch up with friends or fit in other hobbies. But if we want to be productive and work towards our blogging goal, we need to use this flexibility while still respecting our time blocks.

As noted earlier I do my most productive and deep work earlier in the day, so when friends want to catch up, I will suggest an afternoon catch up so that I can still fit in my core work for the day. There will of course be occasions where I do take the morning off work to attend something which is time specific, but I will then reorganize the rest of my day or week to ensure the key work for the week, the most productive work for the week will be completed.

5. Manage the expectations of friends and family

I have found this to be the biggest challenge working from home, especially with the occupation of blogging. Most of my family and friends do not fully understand what I do and how “writing on the internet” pays my bills. Therefore they don’t realise how much popping in for a quick visit unannounced can impact my workday.

It has taken time and me summoning the courage to send texts saying no to visits, to help friends and family understand that dropping in during my work hours would be like them just popping into someone’s office in the CBD and expecting them to drop anything and go for a coffee. Of course that isn’t something they would do and therefore I need the same level of notice if they would like to get together for a catch up.

Working from home you need to learn the diplomatic art of saying no and protecting your work schedule. There may be times when it suits to catch up with someone unannounced or with short notice, but when we do this it can set the agenda for how friends and family interact with us, so we need to make sure it is sustainable.

What tips would you add to increase your productivity when working from home?

The post These 5 Rules Will Help You Work More Productively at Home appeared first on ProBlogger.

      

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Global Intrusion Prevention System Market: Industry Manufacturers Analysis and Forecasts to 2022

Global Intrusion Prevention System Market: Industry Manufacturers Analysis and Forecasts to 2022

The Global Intrusion Prevention System Market Report by DecisionDatabases.com studies the market, its value chain, trends, forecasts, drivers, and restraints.

Online PR News – 08-June-2017 – The report on Global Intrusion Prevention System Market is the latest addition to the huge database of DecisionDatabases.com. This research study is segmented on the basis of applications, technology, geography, and types. The Report provides a detailed Intrusion Prevention System Industry Overview along with the analysis of industrys gross margin, cost structure, consumption value, and sale price. The leading companies of the Intrusion Prevention System Market, manufacturers, and distributors are profiled in the report along with the latest Industry development current and future trends.

Access the Report and full TOC @ http://www.decisiondatabases.com/ip/11937-intrusion-prevention-system-industry-market-report

Geographically, this report is segmented into several key Regions, with production, consumption, Revenue (million USD), market share and growth rate of Intrusion Prevention System in these regions, from 2012 to 2022 (forecast), covering United States, EU, China, Japan, South Korea, Taiwan.

Global Intrusion Prevention System market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including Cisco, Intel, IBM, Juniper Networks, Radware, Check Point, Corero.

Download Free Sample Report @ http://www.decisiondatabases.com/contact/download-sample-11937

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into Network-Based Intrusion Prevention System (NIPS), Wireless Intrusion Prevention Systems (WIPS), Network Behavior Analysis (NBA), Host-Based Intrusion Prevention System (HIPS).

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate of Intrusion Prevention System for each application, including Enterprise, Campus, Others.

Table of Contents-Snapshot
1 Market Overview
2 Global Market Competition by Manufacturers
3 Global Production, Revenue (Value) by Region (2011-2016)
4 Global Supply (Production), Consumption, Export, Import by Regions (2011-2016)
5 Global Production, Revenue (Value), Price Trend by Type
6 Global Market Analysis by Application
7 Global Manufacturers Profiles/Analysis
8 Manufacturing Cost Analysis
9 Industrial Chain, Sourcing Strategy and Downstream Buyers
10 Marketing Strategy Analysis, Distributors/Traders
11 Market Effect Factors Analysis
12 Global Market Forecast (2016-2021)
13 Research Findings and Conclusion
14 Appendix

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DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics. DecisionDatabases.com is proficient in providing syndicated research Report, customized research reports, company profiles and industry databases across multiple domains.

Our expert research analysts have been trained to map clients research requirements to the correct research resource leading to a distinctive edge over its competitors. We provide intellectual, precise and meaningful data at a lightning speed.

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http://www.decisiondatabases.com
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Global Organic Milk Market Analysis 2017 with Industry Forecasts to 2021

Global Organic Milk Market Analysis 2017 with Industry Forecasts to 2021

The Global Organic Milk Market Report by DecisionDatabases.com studies the market, its value chain, latest trends, forecasts, innovation, drivers, & restraints.

Online PR News – 08-June-2017DecisionDatabases.com adds a Global Organic Milk Market report which is an end to end market guide. This report includes historic, current and future market scenario giving the reader a holistic as well as an atomistic view of the industry. The Organic Milk market research report anticipates the industry growth curve to go uphill under the study period of 2016 2022. The consumption, sales, revenue, gross margins are collected and analyzed at the regional level across the value chain.

The Organic Milk market is segmented by application, raw material, and technology (as applicable).These segments and its market share are analyzed region wise. The anticipated growth is evaluated till 2022 regionally. These details are then analyzed by industry experts and their insights are also covered in the report.

Access the Report and Full TOC @ http://www.decisiondatabases.com/ip/9515-organic-milk-industry-market-report

This report studies Organic Milk in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with Production, price, revenue and market share for each manufacturer, covering Arla, Living Planet, Mengniu Dair, China Shengmu Organic Milk Limited, Vecozuivel, Daioni, Organic Valley, FonterraCo-operativeGroup, Yili.

Market Segment by Regions, this report splits Global into several key Region, with production, consumption, revenue, market share and growth rate of Organic Milk in these regions, from 2011 to 2021 (forecast), like North America, China, Europe, Japan, India, Southeast Asia.

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Table of Contents- Snapshot
1 Industry Overview
2 Global Market Competition by Manufacturers
3 Global Industry Analysis by Region
4 Global Market Analysis by Type
5 Global Market Analysis by Application
6 Global Industry Manufacturers Analysis
7 Technology and Development Trend
8 Research Findings and Conclusion

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About Us:
DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics. DecisionDatabases.com is proficient in providing syndicated research Report, customized research reports, company profiles and industry databases across multiple domains.

Our expert research analysts have been trained to map clients research requirements to the correct research resource leading to a distinctive edge over its competitors. We provide intellectual, precise and meaningful data at a lightning speed.

Company Contact Information
Sackshi G
http://www.decisiondatabases.com
+91 99 28 237112
 
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