We Answer 5 Common Questions People Have About Social Media Marketing

Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become [...]

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17 Facts about Search Psychology You Should Know

People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology. Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI. And it’s no different  [click to continue...]

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In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld

Content Marketing World is closer than you might think and there are so many items to plan for before jet setting to Cleveland in September. Are your bags and business cards packed? Got snacks and supplies for the flight? Uploaded a new oh-so-dapper Twitter photo? And what about picking a track, and some favorite speakers? [...]

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The Site Speed and SEO Connection

From ProBlogger SEO expert Jim Stewart of Bloggers SEOLast year the Australian retailer Booktopia gave a presentation where they shared that speeding up their page load times by 1 second, equated to an extra $600,000 on the bottom line.Today, speed matters. Turning your blog into a highly optimised, relevant, platform ...more

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Feeling Stuck? 5 Tips to Restart your Content-Creating Brain

Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing. No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, intimidated by [...]

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The Very Best Digital Metrics For 15 Different Companies!

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. […]

The Very Best Digital Metrics For 15 Different Companies! is a post from: Occam's Razor by Avinash Kaushik

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Interesting Earnings Play on Facebook

Facebook (FB) has had a great year so far, gaining just over 30%. Terry's Tips has an actual portfolio that trades calendar and diagonal spreads on FB. This portfolio has gained 157% this year, more than 5 times as much as the stock has gone up. A big part of this gain came just after the January earnings announcement when the stock dropped a small amount on the news. FB announces earnings after the close on Wednesday (May 3), and I would like to share some trades I made today in my personal account at my favorite broker, tastyworks. These trades approximate the current risk profile of the Terry's Tips’ FB portfolio. Terry Interesting Earnings Play on Facebook Terry's Tips carries out 9 actual portfolios for paying subscribers. After the first four months of 2017, all 9 portfolios are in the black. The composite average has gained 34.5% for the year, certainly an outstanding result. The FB portfolio is by far the greatest . . .

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Want Better Results? Treat Your Blog Like an Actual Business

This is a guest contribution from Larry Alton. There are millions of blogs on the internet. Some are nothing more than creative outlets for people who are interested in hobby blogging. Others are successful brands that produce millions of dollars in revenue each year. If you want your blog to ...more

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